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Ford not backing down on MPG-based marketing strategy

The Blue Oval may have to back off a bit from the green messaging. Ford has had to lower fuel-economy ratings on a number of 2013 and 2014 model-year vehicles, namely its hybrids. And that may force the US automaker to rethink some of its marketing strategy, Automotive News reports. Ford has spent much of the year pushing its fuel-efficiency improvements, with everything from a Super Bowl ad saying its Fusion Hybrid gets "almost double" the fuel efficiency of an average vehicle (after the recalculation, it's now more like 75 percent better) to claiming the Fiesta is the most fuel-efficient non-hybrid in the US (it's actually the Mitsubishi Mirage) to stating the C-Max Hybrid gets better fuel economy than the Toyota Prius V (it doesn't). Nonetheless, Ford doesn't plan on changing its mpg marketing emphasis anytime soon, the company said in an e-mailed statement to AutoblogGreen. "Providing customers great fuel economy is a key part of our Ford vehicle DNA." "Providing customers great fuel economy is a key part of our Ford vehicle DNA," the company said. "We will continue to highlight our vehicles features and attributes in our advertising and marketing, which includes fuel economy and fuel-saving technologies like EcoBoost and hybrids." Earlier this month, Ford said it would lower the fuel-economy ratings of models such as the C-Max, Fusion and Lincoln MKZ Hybrids as well as most of the Fiesta line because of mistakes in the company's internal testing data. It was the second change for the C-Max Hybrid. The good news for Ford is that its fleetwide fuel economy is up almost 40 percent from a decade ago, compared to an improvement of around 23 percent for Toyota. Still, while sales of Ford hybrids and plug-ins are about even with last year through the first five months of 2014, C-Max Hybrid sales have plunged 49 percent from a year earlier. Earlier this year, Ford admitted that the first fuel economy downgrade had a negative effect on sales and we can find proof in the numbers. Before that the change was announced, in August 2013, Ford was consistently selling over 2,000 – and sometimes over 3,000 – C-Max Hybrids a month. In September, it dropped to 1,424, then to 1,438 in October. It didn't climb back above 2,000 until May 2014. The second mpg adjustment was announced in June.

Ford launches pair of recalls affecting fullsize sedans and Transit Connect van

Ford has announced a pair of pretty significant recalls affecting the 2010-2013 Ford Taurus and Police Interceptor, as well as their platform-mate, the Lincoln MKS. A separate recall covers the 2014 Transit Connect. The fullsize sedans include 205,000 vehicles built at Chicago Assembly over a variety of timeframes, ranging between December 1, 2009 and November 30, 2012. The vehicles, 194,889 of which were sold in the United States, have an issue with the spring controls on the interior door handles that could cause the door to open in a side-impact crash. The Transit Connect recall, meanwhile, includes 16,100 vans built between November 6, 2013 and September 20,2014 at the company's Valencia, Spain factory. In these vehicles, the seatbelt fasteners may not have been tightened properly, which could cause them to loosen over time, a condition that's obviously bad news in the event of a crash. Ford says it is not aware of any accidents, injuries or crashes in either recall. Owners will, of course, be notified and asked to report in for inspections and if necessary, free replacements. Scroll down for the full press release from Ford, which includes the complete breakdown of dates during which the affected sedans were built in Chicago. JAN 28, 2015 | DEARBORN, MICH. FORD ISSUES TWO SAFETY RECALLS Ford is issuing two safety recalls. No accidents or injuries are attributed to either of these conditions. Details are as follows: Ford issues safety recall for certain 2010-2013 Ford Taurus, Lincoln MKS and Ford Police Interceptor sedans for interior door handle issue Ford is issuing a safety recall for approximately 205,000 2010-2013 Ford Taurus, Lincoln MKS and Ford Police Interceptor sedans due to an issue with the spring that controls the interior door handles. If the spring is unseated, the door may become unlatched in a side-impact crash, increasing the risk of injury. Ford is not aware of any accidents or injuries related to this condition. Affected vehicles include certain 2010-2013 Ford Taurus vehicles built Dec. 1, 2009 to July 31, 2010 and Feb. 1, 2011 to Nov. 30, 2012 at Chicago Assembly Plant; certain 2010-2013 Lincoln MKS vehicles built June 2, 2011 to Oct. 31, 2011 at Chicago Assembly Plant; and certain 2010-2013 Ford Police Interceptor sedans built Dec. 1, 2009 to July 31, 2010 and Feb. 1, 2011 to Nov. 30, 2012 at Chicago Assembly Plant.

Ford's Mulally makes shortlist for Microsoft CEO

Ford CEO Alan Mulally has made the short list to take over tech giant Microsoft, lending further credence to rumors that the 68-year-old former Boeing exec would ditch Dearborn and move to Redmond.
The report comes from Reuters, which claims that alongside Mulally, former Nokia CEO Stephen Elop and three candidates from within Microsoft are on the short list to succeed Steve Ballmer at the company's helm, although previous reports claim the Ford exec is the number one candidate. Mulally is currently working without a contract, although Bill Ford seems to believe that he isn't likely to depart. Despite this belief, Ford was quoted just last month talking about the depth of talent on the Blue Oval's executive team.
"There is no change from what we announced last November. Alan remains fully focused on continuing to make progress on our One Ford plan. We do not engage in speculation," said Ford spokesman Jay Cooney.