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Ford bringing adaptive steering to the masses [w/video]

Within the next year, Ford will offer a brand-new adaptive steering system (unimaginatively dubbed "Ford Adaptive Steering"), and this week, the automaker invited us out to its proving grounds in Dearborn, MI to get a taste for how its new setup works. In function, Ford's system doesn't greatly differ from the majority of other adaptive steering units already on the market from companies like Audi or BMW, but consider this: Ford will be the first non-luxury automaker to offer this technology, and uniquely, the whole system fits inside the car's steering wheel.
Ford's engineers have worked hard to create a system that can be tacked on to the company's full lineup of cars, trucks and utility vehicles, and says that the adaptive steering will be uniquely tuned for each specific vehicle. The automaker will not confirm exactly which vehicle will launch with this technology, but for the purpose of our preview, we tested the technology in a 2014 Fusion - a vehicle with already-good behind-the-wheel feel, one that the company says best demonstrates its current steering efforts.

Ex-GM VP LaNeve takes over Lincoln ad agency

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...

Sunday Drive: Rendering the future at Jeep and Ford

Last week brought us quite a wide variety of automotive news nuggets, and judging by the response of our own readership, the Jeep Wrangler pickup truck led the way. It's not expected to hit the sales floor until April of 2019, which means we've all got an entire year to wait, but that just means we have lots of time to anticipate its arrival. And we do so today with a series of renderings that show what the so-called Scrambler may look like in a few different colors. Another set of renderings depicting a hotly anticipated new vehicle follow just behind. The Baby Bronco – will Ford ante up to the retro-inspired table and call it the Bronco II? – will be one size smaller than the regular-grade Bronco, and we think it'll compete with the Jeep Renegade as a subcompact crossover with some real off-road chops. Moving onto some tuners, both old and new(er), we first present a sweet old Dodge Ram pickup truck tuned by none other than Carroll Shelby himself. The blue and silver striped truck looks so period perfect that it stands out as a star even alongside a quartet of vintage Shelby Mustangs with which it will share space at the Bonhams auction in Greenwich, Conn., this June. And finally we turn our attention to the Hennessey Veliciraptor, an absolute behemoth of a truck. Based on the most excellent Ford Raptor, the Velociraptor ups the crazy quotient with six wheels and 600 hundred horsepower. As always, stay tuned to Autoblog this week for all the latest automotive news. Jeep Wrangler pickup renderings: Latest imaginings of the Scrambler Ford Baby Bronco comes alive in these exclusive renderings Bonhams to auction Carroll Shelby's prototypes and personal cars Hennessey VelociRaptor 6X6 First Drive Review: The incredible hulk