1996 Ford Bronco U100 Eddie Bauer on 2040-cars

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Ford Fusion demand outstripping supply

The attractive new 2013 Ford Fusion has done wonders for the brand in the highly competitive midsize sedan segment - the vehicle is up nearly 22 percent compared to last year. But that sales momentum may soon hold steady due to low inventory levels of the new Fusion across the United States.
According to a report in The Detroit News, citing automotive data and Ward's Auto, Ford currently has a 39-day supply of the Fusion. That might sound fine, but a normally healthy average is about a 60-day supply. If Ford were to stop production on the Fusion today, there would only be enough vehicles available to get through another five weeks of sales, according to the News.
Currently, Ford produces the Fusion at its three-shift assembly plant in Hermosillo, Mexico, and will add production at its facility in Flat Rock, MI later this year. A Ford spokesperson told The Detroit News that when Flat Rock production comes online, the automaker will need to rush new stock out to the regions with the most demand for the Fusion. Ford has doubled its coastal retail market share, with huge amounts of growth in areas like Los Angeles, San Francisco and Miami, the News reports.

Ford taps Canada-based Multimatic to build carbon fiber Ford GT

Ford has given Canadian firm Multimatic the nod to build the carbon fiber body on the new GT – The Blue Oval says it has worked with this company for 30 years. The global supplier provides parts and engineering to various automakers, and while based in Markham, Ontario it has 12 plants in Canada, the US, Mexico, England, and China. When announcing the decision at the Canadian International Auto Show, Ford says it chose them "because they have specialized equipment for carbon fiber production and expertise in carbon fiber assembly," and we've heard that the 600-horsepower coupe will be produced in a purpose-built facility at Ford's factory in Markham. Even better than that – for GT purposes and for possible hints at a Le Mans run – the Multimatic Motorsports division can be contracted for engineering and race team management. They currently produce the Boss 302R racecar in the Continental Tire SportsCar Challenge, worked on the FR500C, and their Multimatic Motorsports Lola B2K/40 won its class at the 24 Hours of Le Mans in 2000. The first models will roll off the line at the end of next year. Production numbers are rumored to be in the low hundreds, with a six-figure price tag around $200,000. They'll go into production in time for some sort of 50th anniversary celebration of the GT40 taking the the top three spots at Le Mans in 1966. Related Video: Featured Gallery 2017 Ford GT: Chicago 2015 View 30 Photos News Source: CBCImage Credit: Live images copyright 2015 Drew Phillips / AOL Plants/Manufacturing Ford Coupe Luxury Performance Multimatic

Ex-GM VP LaNeve takes over Lincoln ad agency

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...