1970 Full Size Bronco Ranger Xlt on 2040-cars

Auto blog

Ford bondage ads reportedly trigger firings at Indian ad agency

You will probably remember the ads for the Ford Figo hatchback in India, the ones that showcased the extra large boot of the little hatchback by joking that you can fit three of your enemies in the trunk. One of the ads had Michael Schumacher in the front seat, obviously pleased about having Sebastian Vettel, Lewis Hamilton and Fernando Alonso tied up in the back. But the other two had Paris Hilton and ex-Italian prime minister Silvio Berlusconi up front and three bound and gagged women in the back - in Hilton's case (shown above), it was the Kardashians.
This did not go over well, and Reuters reports that certain employees at JWT India have been fired over the matter. It is also reported that the images weren't actual advertisements, nor were they part of an actual campaign; JWT said they "were never intended for paid publication, were never requested by our Ford client." A JWT rep said the employees who created the ads did so on their own, Ford commented to Automotive News that the ads were "part of a creative exercise intended to test concepts for an advertising competition."
The problem, if the story is to be believed, is that the employees skipped the regular review protocols and uploaded their work to an ad industry site - they were found on Ads of the World. That page, like the employees, has been removed.

Ford bringing adaptive steering to the masses [w/video]

Within the next year, Ford will offer a brand-new adaptive steering system (unimaginatively dubbed "Ford Adaptive Steering"), and this week, the automaker invited us out to its proving grounds in Dearborn, MI to get a taste for how its new setup works. In function, Ford's system doesn't greatly differ from the majority of other adaptive steering units already on the market from companies like Audi or BMW, but consider this: Ford will be the first non-luxury automaker to offer this technology, and uniquely, the whole system fits inside the car's steering wheel.
Ford's engineers have worked hard to create a system that can be tacked on to the company's full lineup of cars, trucks and utility vehicles, and says that the adaptive steering will be uniquely tuned for each specific vehicle. The automaker will not confirm exactly which vehicle will launch with this technology, but for the purpose of our preview, we tested the technology in a 2014 Fusion - a vehicle with already-good behind-the-wheel feel, one that the company says best demonstrates its current steering efforts.

2020 Ford Explorer vs 3-row crossover rivals: How they compare on paper

The 2020 Ford Explorer has finally landed, and if history serves as an indicator, it should be bigger than sliced bread. And people sure love themselves some sliced bread. This new Explorer may look familiar on the outside, but beneath the skin is a radically new rear-drive platform related to the Ford Mustang (as opposed to a front-drive platform related to the Ford Taurus and a Volvo from the 1990s). Turbocharged four- and six-cylinder engines now exclusively rest under its hood, which as you'll see below, both better anything its competitors offer. Ah, but if you're curious to know how the new 2020 Explorer compares to its various three-row family crossover rivals, take a look at the chart below where we stack it up against the 2019 Chevrolet Traverse, 2019 Honda Pilot, 2020 Hyundai Palisade, 2019 Subaru Ascent and 2019 Toyota Highlander. There are others of course (Mazda CX-9, Dodge Durango, GMC Acadia, VW Atlas), but we only had so much room on the chart, and these were the newest and/or most likely to be cross-shopped with the new Explorer. Engine specs and towing Although the Traverse's V6 just nips it on horsepower, the 2020 Explorer's base 2.3-liter "EcoBoost" turbocharged four-cylinder engine smokes it on torque. Therefore, "best-in-class" power seems like a fair claim from Ford. That there's also a 365-horsepower turbo V6 available, plus a hybrid and even-more powerful ST model on the way shows that Ford isn't kidding around under the hood. Curb weight also seems competitive for the segment. In terms of drivetrain, the Explorer is the only member of this particular group to come standard with rear-wheel drive (2.3-liter only). The Durango is the only other three-row, non-luxury crossover to do so. This is significant for two reasons: First, you could potentially do a power slide in an Explorer. Second, and more important, those in the Snowbelt will have to opt for all-wheel drive (it comes standard with the 3.0-liter). By contrast, a set of winter tires will probably do the job just fine if you want to save some money and gas by sticking with its rivals' standard front-wheel drive. Well, except for the Subaru Ascent — that's standard with AWD. In terms of towing, the Explorer takes the cake with as much as 5,300 pounds for the four-cylinder and 5,600 pounds for the V6. Everything else tops out at 5,000, though again, the Durango is capable of besting them all thanks to its Hemi V8 engine option.