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Ford tops mid-year ranking of brands in the US

YouGov's mid-year Brand Index rankings of America's best perceived brands has been released, and Ford has found its way to the top. The Dearborn, Michigan based manufacturer beat out online shopping giant Amazon, The History Channel, and home improvement superstore Lowe's, to take the top spot.
Ford jumped from sixth overall in 2012 to first for 2013, but those that have been watching these rankings shouldn't be hugely surprised. Ford was rated the best perceived automotive manufacturer by the same organization last year. The Blue Oval's success on the overall brand rankings is made all the more impressive by the complete lack of other automakers on the list.
YouGov (that is, survey respondents) cited Ford's first quarter of 2013 business, which saw an increase in market share and the best earnings recorded in over 10 years. Successfully launching the Focus and Fusion (pictured) and keeping them fresh in the minds of consumers has also contributed to Ford's best overall score.

Wrap up some fun with Ford's commercial vehicle configurator

Ford has combined multiple steps into one with its commercial vehicle configurator, which allows users to choose, design and place orders for the Transit, Transit Connect, E-Series vans and F-Series Super Duty trucks.
The most interesting part of the new configurator is a fairly robust design tool. Users are able to choose paint color and wrap the vehicle, and then create their own graphics. No materials are needed - Ford provides numerous background textures, text boxes, plenty of shapes and 20 categories of images including floral, construction, plumbing and skylines. Self-created designs or images can be uploaded to the system as well.
We played around with the design tool a bit and uploaded our own image to create the Autoblog Podcast Live van you see here. Feel free to check out the configurator and make your own design.

Ford and 'Dirty Jobs' pitchman Mike Rowe part ways [w/videos]

Former Dirty Jobs host Mike Rowe has one less job as of today - the pitchman is no longer a pitchman for Ford, with yesterday's announcement from Rowe ending a seven-year partnership between the TV host and the Blue Oval.
Rowe made the announcement to political pundit Glenn Beck, saying the two are "going in different directions" and wishing Ford "every possibly success that any car company could ever have," according to The Detroit News. Rowe and Ford got together in 2005, right around the time the 51-year-old came to prominence as the host of Dirty Jobs and the narrator for Deadliest Catch, two of the Discovery Channel's most popular shows.
Take a look below for a few video snippets of Rowe's tenure at Ford.