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Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.

Xcar flogs the 2015 Ford Focus ST

There's an inevitable dilemma that practically every auto fan eventually faces, at least other than Jay Leno and Jerry Seinfeld, and that's the tradeoff of performance, practicality and perhaps most importantly, money. Parking the fabled supercar in the garage might be the wish, but for most folks bigger responsibilities – like a family – just don't allow that dream to be a reality. In the view of XCar Films, this intersection of needs and wants is where vehicles like the latest Ford Focus ST provide a fantastic compromise between exciting driving and everyday practicality. Xcar hops into Ford's recently refreshed European hot hatch to illustrate its abilities as both a hauler for the small family on the move and for the driver who just wants to go. The Blue Oval left the powertrain alone for the ST's update, but sharpened the exterior styling, revised the interior and retuned the front suspension and steering. Being realistic, no one is ever going to get behind the wheel of the Focus ST and mistake it for a Porsche, but that's not really the point. Instead, buyers get to put a smile on their face from time to time and still maintain life's other responsibilities. Related Gallery 2015 Ford Focus ST (Euro-spec) View 14 Photos News Source: Xcar Films via YouTubeImage Credit: Related images copyright Ford Ford Hatchback Performance Videos ford focus st xcar xcar films

Subprime financing on the rise in new car sales, leasing too

We all remember the financial crisis that began several years back. At its core was a splurge of subprime lending for housing loans. The housing bubble burst, triggering a collapse of the mortgage-backed securities market. Apparently, those types of loans still exist in the automotive industry, and the market share for these types of "nonprime, subprime, and deep subprime," loans has grown 13.6 percent compared to the third quarter a year ago.
According to an Automotive News report, high-risk lending expanded to 24.8 percent of total loans in Q3, up from 21.9 percent for this time last year. As this level increased, average credit scores of borrowers dropped to 755, down from 763 a year ago. In that time, the average financing amount increased $90 per vehicle, to $25,963.
At 818, Volvo maintains the highest per-owner credit score, while Mitsubishi has the lowest, at 694. The highest rate of borrowers was at Toyota, with 14 percent of the market, followed by Ford with 13.1 percent and Chevrolet at 11.1.