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Ford's J Mays feels vindicated by Fusion reception

It's hard to think back now, but the same man overseeing the design of the 2013 Ford Fusion also presided over a rather lackluster period in Ford design, highlighted by vehicles like the Five Hundred and Freestyle. With the redesigned Fusion receiving high praise, J Mays tells Automotive News that he feels vindicated from criticisms suggesting he's not a daring enough designer.
When Mays took over as lead of design in 1997, he admits to having quite an ego ("My head would barely fit through the door some days. I've long since gotten over myself") and the workload to match. With the Blue Oval's portfolio full of premium brands like Aston Martin, Jaguar, Land Rover and Volvo at that point, along with the bread-and-butter Ford, Lincoln and Mercury models, Mays certainly had quite the challenge.
It was in the mid-2000s that Mays took over just the premium brands, and took on the new title of Chief Creative Officer. At the time, Mays endured some criticism for looking backwards to retro styling, rather than setting a new standard for American car design - criticism that Mays says he is free from with the all-new Fusion.

Ford recalls 462,000 SUVs over faulty rear camera

Ford has had some issues with its backup cameras in recent years, and the troubles are continuing with yet another recall announced today. In this recall, certain Ford and Lincoln vehicles equipped with the 360-degree parking camera could lose the rear-view camera feed. The newest recall affects some 462,000 vehicles worldwide, Reuters reports, including 382,759 in the U.S. under NHTSA recall 23V-022. The recall applies to the 2020-2023 Ford Explorer and Lincoln Aviator, as well as the 2020-2022 Lincoln Corsair. The remedy involves dealers updating the vehicles’ image processing module software free of charge. This latest issue expands a previous recall, and applies to vehicles that have already been serviced under recall 21V-735. Owners will be notified by mail around February 20, and owners can also contact Ford customer service at 1-866-436-7332. Ford told NHTSA that it first became aware in October 2021 of a small number of complaints of a blue screen from the rear camera feed on vehicles that had already been repaired. Ford worked with suppliers to track down the potential issue, and said warranty claims remained low until December 2022, when it started to see more claims for blue screens in vehicles produced after the last remedy, at which point Ford ordered a stop-ship on those vehicle lines. Ford said itÂ’s aware of 17 minor accident reports related to the issue, but no injuries. In addition to this recall, Ford has had other camera issues in the past few years that resulted in recalls. NHTSA recall 22V-151 applied to 2021-2022 Edge SUVs experiencing “a distorted, black and white, or discolored screen” when reversing. 2021-2022 Ford Broncos had an issue where the rear-view camera would remain on even after the vehicle was put back into a forward gear. Last year, Ford recalled 330,000 Mustangs for faulty cameras, as well as 277,000 Super Duty trucks over foggy rear-view cameras. In 2021, NHTSA opened an investigation into whether Ford was slow to recall more than 620,000 vehicles for faulty cameras. Recalls Ford Lincoln Safety Crossover SUV

Ford not backing down on MPG-based marketing strategy

The Blue Oval may have to back off a bit from the green messaging. Ford has had to lower fuel-economy ratings on a number of 2013 and 2014 model-year vehicles, namely its hybrids. And that may force the US automaker to rethink some of its marketing strategy, Automotive News reports. Ford has spent much of the year pushing its fuel-efficiency improvements, with everything from a Super Bowl ad saying its Fusion Hybrid gets "almost double" the fuel efficiency of an average vehicle (after the recalculation, it's now more like 75 percent better) to claiming the Fiesta is the most fuel-efficient non-hybrid in the US (it's actually the Mitsubishi Mirage) to stating the C-Max Hybrid gets better fuel economy than the Toyota Prius V (it doesn't). Nonetheless, Ford doesn't plan on changing its mpg marketing emphasis anytime soon, the company said in an e-mailed statement to AutoblogGreen. "Providing customers great fuel economy is a key part of our Ford vehicle DNA." "Providing customers great fuel economy is a key part of our Ford vehicle DNA," the company said. "We will continue to highlight our vehicles features and attributes in our advertising and marketing, which includes fuel economy and fuel-saving technologies like EcoBoost and hybrids." Earlier this month, Ford said it would lower the fuel-economy ratings of models such as the C-Max, Fusion and Lincoln MKZ Hybrids as well as most of the Fiesta line because of mistakes in the company's internal testing data. It was the second change for the C-Max Hybrid. The good news for Ford is that its fleetwide fuel economy is up almost 40 percent from a decade ago, compared to an improvement of around 23 percent for Toyota. Still, while sales of Ford hybrids and plug-ins are about even with last year through the first five months of 2014, C-Max Hybrid sales have plunged 49 percent from a year earlier. Earlier this year, Ford admitted that the first fuel economy downgrade had a negative effect on sales and we can find proof in the numbers. Before that the change was announced, in August 2013, Ford was consistently selling over 2,000 – and sometimes over 3,000 – C-Max Hybrids a month. In September, it dropped to 1,424, then to 1,438 in October. It didn't climb back above 2,000 until May 2014. The second mpg adjustment was announced in June.