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Lincoln 'not true luxury' yet, says Ford design chief

Lincoln is "not true luxury," according to Ford's design boss, J Mays. His statements come from a story in The Detroit News that saw candid language on the issues facing Ford's troubled premium brand. Notably, there's a need for a strong character, with Mays saying, "Every brand needs to have a DNA and a unique selling point and things in the vehicle that make you think, 'That's that particular brand.'"
With a range of rebadged Fords, it's not hard to see why that DNA is missing. Mays hinted that a full recovery for Lincoln will be a ten-year process, that's been kicked off with the MKZ sedan. While that car is still largely a Ford Fusion under its extremely pretty wrapper, it's the first Lincoln in some time to inject its own unique take both through the exterior styling and through interior features, such as the vertical, pushbutton gear selection.
Some analysts weren't so certain about Mays' 10-year estimate. Jim Hall of 2953 Analytics thinks it'll be more like 30 years before Lincoln can show a true return to form. The issue, as Hall explains it, is that, "luxury has a degree of exclusivity," that Lincoln just doesn't have. Michelle Krebs from Edmunds adds, "it's definitely a wanna-be luxury brand," comparing the troubled American brand with Infiniti and Acura, two other brands that have struggled to find their place in the luxury market.

2016 Ford Shelby Mustang GT350R First Ride

Ford Performance Chief Engineer Jamal Hameedi was in China when he received an interesting text. Half a world away his team was shaking down the newest Shelby Mustang at Grattan Raceway in rural Michigan. The news was encouraging. The GT350R was keeping pace with a Porsche 911 GT3, even nosing ahead of it during time trials, while the GT350 was running about even with a 911 Carrera S and a Chevy Corvette Stingray. "That was a good text to get," he recounted a week later as we chatted alongside the track at Grattan. On this scorching summer day, there were no Porsches or Stingrays to be found, but we've come to preview the track-focused GT350R. Ford drivers are at the wheel, and we're riding shotgun. After several hot laps, we're left with a predictable observation: The GT350R is wicked fast and quick as hell. Much of this is thanks to the 5.2-liter flat-plane crank V8 that pumps out 526 horsepower and 429 pound-feet of torque. It's the most powerful naturally aspirated road-legal engine in Ford's 112-year history. To help the engineering process, Ford bought a Ferrari 458 Italia and ripped apart its V8. The GT350's engine ended up being 10 pounds lighter. For the coup d'grace, Ford's mill also revs to a Ferrari-like 8,250 rpm. As formidable as all of that looks on paper, it sounds even more imposing in real life (see the related video below). The engine in our GT350R crackles, growls, and opens up to a flat-out roar as we explode onto the track, gripping the door pulls to calm our nerves. Grattan is a challenging, twisty course. The corners are tight, and the elevation changes quickly. At one point, our test driver aggressively tackles a curve and we're briefly airborne. During the first stint, we reach about 140 miles per hour. But the GT350R isn't about straight-line speed or pure power. It's designed to get around a track as rapidly as possible. That means Ford took the 'base' GT350 – which should be more than at home on the track itself – and re-tuned the suspension and aerodynamics. There's a larger front splitter and rear carbon-fiber spoiler. The 19-inch carbon-fiber wheels are stiffer and lighter than comparable aluminum rollers, and they're wrapped in Michelin Pilot Sport Cup 2 high performance rubber. Additionally, Ford ripped out the back seats, air conditioning, trunk floorboard, stereo, backup camera, and anything else that wasn't necessary.

2021 Ford F-150 Raptor vs. 2021 Ram 1500 TRX | How they compare on paper

Yep, the F-150 Raptor is back, though you'd be forgiven for not noticing that it ever left. Ford's off-road model is taking a few months off to accommodate the broader 2021 F-150 redesign from which it benefits. And the fine folks over at Ram took full advantage of that lull to launch the new 702-horsepower TRX, which in one big way (hint: it's the engine) stands at the top of the performance pickup heap. Ford says that's all going to change in 2022, but for now, the Raptor returns with a familiar 3.5-liter EcoBoost V6 (albeit with an unspecified power figure) along with several other revisions to Ford's tried-and-true formula. The 2020 Raptor was already a worthy adversary to the beefy Ram despite the latter's definitive power advantage, so how has that picture evolved for 2021? Let's take a look.    Powertrain This is a big question mark for the Ford right now, but it seems reasonable to expect a bit more than the outgoing model's 450 horsepower and 510 pound-feet of torque. The TRX's Hellcat-sourced powerplant needs no introduction. Its 702 horsepower will easily eclipse whatever Ford has planned for its 3.5-liter twin-turbo V6, even if the V6 has more grunt than it did before, but that's OK. It's not the base-model Raptor's job to dethrone the TRX in straight-line speed; that honor will go to the 2022 Raptor R. We also don't know what the Raptor's fuel economy will be like, but we suspect it will be better than the TRX's, if only slightly.  Both these trucks come with four-wheel-drive standard, and they both have a number of drive modes that alter the powertrain’s characteristics depending on the terrain. Baja mode transforms the trucks into the desert runners that they both are at heart, but theyÂ’re plenty capable of crawling around rocks, too. We wonÂ’t know for certain which is best at specific tasks until we can get them both on (or off) equal ground. Suspension / off-roading capability And the ground is where things narrow significantly, both on- and off-paper. The specs are freakishly similar when we compare ground clearance, approach/departure angles and water fording, but the Raptor's leapfrog here is clearly evident. Both trucks utilize a coil-sprung rear suspension now, with Ford having abandoned the Raptor's previous leaf-spring setup with the redesign.  The two use different shocks to handle 100-mph-plus desert running.