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Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.

Lincoln electric SUV to use Ford-backed Rivian's 'skateboard' chassis

DETROIT — A battery-powered Lincoln SUV, due in mid-2022, will be the first Ford Motor Co. vehicle built on a custom electrified chassis that resembles a skateboard, which was developed by Ford-backed startup Rivian, according to several people familiar with the program. The all-wheel-drive Lincoln SUV could compete against Rivian's R1S, an electric sport utility vehicle slated to go into production in early 2021 that will be priced from $72,500. Both models will use Rivian's so-called skateboard, a flexible platform that combines electric motors, batteries, controls and suspension. On Tuesday, Ford declined to comment. Rivian did not respond to a request for comment. The new Lincoln, which carries the internal program code U787, also could compete with premium offerings from others, including General Motors Co <GM.N>, which plans to introduce at least two new electric SUVs by 2023, one for Cadillac and one that could revive the Hummer name, sources have said. Ford invested $500 million in Rivian this year and plans to help it begin production next year at a former Mitsubishi plant in Normal, Illinois. When Ford made the investment, it said it would use Rivian's skateboard to develop its own electric vehicle, but did not disclose details. It is not clear where Ford intends to build the Lincoln SUV, which will be among the first of several battery-powered utility vehicles planned for Ford's premium brand in North America and China, according to supplier sources familiar with those programs who asked not to be identified. Ford expects to introduce a compact Lincoln electric crossover in late 2021 or early 2022 and a mid-size companion in 2023, the sources said. The U.S. auto industry plans to invest billions of dollars over the next few years to build all-electric pickups and SUVs, sectors of the market that have been among the most profitable, especially for Detroit-based automakers. But analysts have questioned whether demand from consumers and commercial customers will come close to matching production. Founded in 2009, Rivian has raised $1.9 billion from investors, including e-commerce giant Amazon, which has ordered 100,000 electric delivery vehicles from Rivian. The first Amazon vans will be built in Normal and are to be delivered in 2021. Ford aims to sell an electric F-series pickup in late 2021, sources have said.

2015 Ford Transit Connect Wagon

The last time I tested a Ford Transit Connect, I needed to drive a group of friends to Boyne, MI, for a long weekend of skiing, snowboarding, and shenanigans. At roughly three hours, the trip is just long enough that my friends asked for something comfortable. A Range Rover would've been ideal. Perhaps a Mercedes-Benz GL or Cadillac Escalade. But no, I chose Transit Connect, to put Ford's small van formula to the test. The tiny van was near the end of its lifecycle in 2012, having debuted in Europe in 2003. Its age was reflected in its loud, underpowered, inefficient engine; noisy, harsh ride; and uncomfortable seats. It was so uncomfortable that we had to stop every hour just to stretch our legs. I didn't have such elaborate plans when this 2015 Transit Connect Wagon arrived in my driveway. But after a week behind the wheel, I can tell that road tripping in this van would be a far, far better experience. The most obvious change for the second-generation model is the styling. It's much better looking than the old TC, looking like the high-roofed spawn of a Focus and Escape. There are a few anomalies, though. First, note the word "Wagon" – that implies passenger van, while the cargo/work-minded Transit Connect is called "Van." Next, this Titanium model is only available on the longer-wheelbase, three-row Wagon. With the LWB configuration, the only tailgate option is a single-piece, lift-up hatch. If you want barn-style doors, get cozy with the short-wheelbase, two-row Transit Connect XLT. Regardless of body style, the Transit Connect Wagon's best styling feature is its enormous greenhouse that guarantees excellent visibility from any angle. The interior adopts a dash layout similar to the Focus. The heated leather seats – standard on the Titanium – are nice enough, but better still is that the chairs are actually comfortable now. The plastics on the dash and doors are still hard and scratchy, but fit and finish is solid. And with major contact points and switchgear that have been pilfered from other Ford products, including the steering wheel, the occasional bad bits in the cabin are easy enough to ignore. With room for three folks in the second row and two more in the back, the Transit Connect Wagon fills a role that is more utilitarian and spartan, but not much less versatile than traditional minivans. The middle row seats feature stadium-style raised seating, and both rows can slide forward and back or fold.