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Lincoln 'not true luxury' yet, says Ford design chief

Lincoln is "not true luxury," according to Ford's design boss, J Mays. His statements come from a story in The Detroit News that saw candid language on the issues facing Ford's troubled premium brand. Notably, there's a need for a strong character, with Mays saying, "Every brand needs to have a DNA and a unique selling point and things in the vehicle that make you think, 'That's that particular brand.'"
With a range of rebadged Fords, it's not hard to see why that DNA is missing. Mays hinted that a full recovery for Lincoln will be a ten-year process, that's been kicked off with the MKZ sedan. While that car is still largely a Ford Fusion under its extremely pretty wrapper, it's the first Lincoln in some time to inject its own unique take both through the exterior styling and through interior features, such as the vertical, pushbutton gear selection.
Some analysts weren't so certain about Mays' 10-year estimate. Jim Hall of 2953 Analytics thinks it'll be more like 30 years before Lincoln can show a true return to form. The issue, as Hall explains it, is that, "luxury has a degree of exclusivity," that Lincoln just doesn't have. Michelle Krebs from Edmunds adds, "it's definitely a wanna-be luxury brand," comparing the troubled American brand with Infiniti and Acura, two other brands that have struggled to find their place in the luxury market.

Ford tries to get a better handle on what EV drivers want

Ford says more than nine out of 10 electric-vehicle drivers indicate that their current EV won't be their last. Which is a good thing. Given the Blue Oval's most recent green-car sales, that next EV purchase couldn't come soon enough. The automaker took a poll of 10,000 electric-vehicle owners in the US and found that, among other things, more than 80 percent either already have or are considering installing solar panels to enable off-the-grid vehicle charging from home. Less surprising, these drivers use their smartphones to do things like check the car's battery charge and remotely turn on or off their cars' air-conditioning or heating systems before setting off on a drive. Of course, these folks want a little bit more from their smartphone apps. Most handy would be a public charging station locator as well as the ability to reserve and pay for electric charging sessions in advance. And more fast-charging stations appear to be in store, as almost half of the battery-electric vehicle drivers use conventional 110-volt outlets to charge their vehicles at home. Ford is hoping that these repeat-driver indicators bode for good things in the future. Last month, the automaker sold almost 5,800 hybrids, plug-in hybrids, and battery-electric vehicles in the US. That was down 27 percent from a year earlier. Notably, Ford Focus Electric sales dropped 32 percent from a year earlier to just 135 units, and have fallen 16 percent for the year. It's not just Ford that's facing difficulties. US plug-in vehicle sales overall dropped 22 percent from a year earlier to about 8,600 units. Related Video: Featured Gallery 2012 Ford Focus Electric: Quick Spin View 18 Photos News Source: FordImage Credit: Copyright 2015 Sebastian Blanco / AOL Green Ford Green Culture Smartphone Electric PHEV app

Again? Ford issues second 2015 Fusion and Lincoln MKZ seat belt recall

In 2016, Ford issued a recall for 603,392 2013-2016 Fusions and 2013-2015 Lincoln MKZs due to potentially faulty seat belts. Apparently, that wasn't the end of it. Ford announced another recall this week for the same issue, this time covering 108,399 2015 Fusions and MKZs.  In both cases, the seat belt anchor pretensioners are the issue. According to Ford, "increased temperatures generated during deployment of the driver or front-passenger seat belt anchor pretensioner could degrade the tensile strength of the cable below the level needed to restrain an occupant." Basically, heat could weaken the seat belts, and in extreme cases, they wouldn't be able to keep up proper safety standards. Ford knows of at least one injury that has occurred due to this issue.   The recall includes 103,374 vehicles in the United States, 4,002 in Canada, and 1,023 in Mexico. Possibly affected Fusions were built at Ford's Flat Rock Assembly Plant between August 1, 2014 and January 30, 2015. The MKZs were built at the Hermosillo Assembly Plant between August 1, 2014 and November 21, 2014.  As a fix, Ford says dealers will add an extra coating to the seat belt pretensioner cable for protection from the heat. If this recall might affect your vehicle, call your local Ford dealership and use recall reference No. 19S25. This news comes after Ford recalled 1.3 million Fusions and MKZs in 2018 due to the possibility that the steering wheels could fall off. Fusions have also been recalled due to the risk of rolling away.