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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Autoblog Technology of the Year Award Special | Autoblog Podcast #758

This episode of the Autoblog Podcast features Editor-in-Chief Greg Migliore, Road Test Editor Zac Palmer and Consumer Editor Jeremy Korzeniewski. The trio begin by discussing the 2022 Technology of the Year award. Ford's Onboard Scales and Smart Hitch hauling/towing tech as tested in the F-150 Lightning won this year. Why the Ford won, how testing went down and Ford's competition — including the GMC Hummer EV and Genesis GV60 — are discussed. After diving through the Technology of the Year award testing, the three take on this week's news. A mysterious vehicle based on the Corvette (that isn't a Corvette) is supposedly on its way. Audi is giving us "Performance" versions of the RS 6 Avant and RS 7 Sportback. Plus, we discuss a recent study that provides data for the 10 longest lasting vehicles on the road today. After the news, the crew dive into the cars they've been driving this week. Greg's been behind the wheel of a Nissan Pathfinder, while Jeremy and Zac have been driving some plug-in hybrids, including the Lexus NX 450h+ and Autoblog's long-term BMW 330e xDrive. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #758 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown 2022 Autoblog Technology of the Year finalists and winner News Mysterious Corvette Audi RS 6 Avant Performance and RS 7 Sportback Performance revealed 10 longest lasting vehicles on the road today Cars we're driving 2022 Nissan Pathfinder SV 2022 Lexus NX 450h+ 2022 BMW 330e xDrive Long-Term tester Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Green Podcasts Ford Genesis GM GMC Technology Technology of the Year Truck Crossover SUV Electric Hybrid Luxury Off-Road Vehicles Performance Sedan

Ford Mustang Bullitt, Cadillac ATS-V and profitable car companies | Autoblog Podcast #559

On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Associate Editor Joel Stocksdale and Contributing Editor James Riswick. They talk about being behind the wheel of the 2018 Cadillac ATS-V, 2019 Ford Mustang Bullitt and 2018 Nissan Kicks. They also discuss the week's news such as Tesla and Ford both having profitable quarters, better than people were expecting. Not only that, but they talk about how the Camaro may be changing in the near future, plus the potential of Jaguar electric cars. The podcast then finishes with a Spend My Money segment in which we Autoblog editors help a reader choose a car to buy.Autoblog Podcast #559 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown 2019 Ford Mustang Bullitt 2018 Cadillac ATS-V 2018 Nissan Kicks Tesla makes a profit Ford makes a profit Chevy has changes in store for the Camaro Electric Jaguars Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: Podcasts Cadillac Chevrolet Ford Jaguar Tesla Coupe Performance cadillac ats-v ford mustang bullitt