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Amazon is showcasing its big push into cars and transportation at CES

From making cars talk using Alexa's voice to managing data from factories full of robots, Amazon wants a big piece of the action in transportation, and next week at CES will unveil more about its strategy to achieve that goal than ever before. The Seattle retail and cloud services powerhouse plans to use the annual technology show in Las Vegas to unveil its plan to be a major player in self-driving vehicle technology, connected cars, electric vehicles and management of the torrents of data generated by automakers and drivers, company executives told Reuters. Amazon Web Services, which provides large-scale cloud computing and data management services, is central to Amazon's strategy. "We really are extending ourselves more and more out in the ecosystem from manufacturing to connected car," Jon Allen, head of professional services in Amazon Web Services' automotive practice, said in a telephone interview. "The takeaway message on this is if you go to CES this year we really are taking it as a 'One Amazon' view." Until now, Amazon has shown its transportation strategy to investors — and rivals — one piece at a time. Amazon has invested in self-driving software startup Aurora. It also has signed deals with automakers to deliver packages to vehicle trunks, help develop electric vehicle charging networks and use AWS to network their factories. The Seattle company will share the CES stage with partners such as virtual reality firm ZeroLight, electric vehicle startup Rivian, Canada's BlackBerry Ltd and video game software development company Unity Technologies. "It's our attempt to weave everything together in a single experience for our customers," Dean Phillips, AWS' automotive technical leader, told Reuters. "Customers don't distinguish AWS from Alexa from Amazon.com. It's Amazon."   Related: As GM readies Alexa convenience for vehicles, we ponder its dark side   At CES, ZeroLight and GM's Cadillac will demonstrate how they are partnering to develop an online vehicle configuration experience that will allow high-fidelity images of vehicles that consumers build online to be taken with them on visits to dealers, Phillips said. The process can open the door to dealers better meeting customer needs by knowing what users focused on when building their dream car. It has already boosted profit per vehicle at Volkswagen's Audi brand by an estimated 1,200 euros ($1,340), he said.

Recharge Wrap-up: Ford announces e-bike project, Honda Accord Hybrid availability catches up

Supplies of the Honda Accord Hybrid have apparently caught up with demand. Honda originally launched the Accord Hybrid for the 2014 model year, but lack of availability plagued interested customers and eager dealers alike. Honda cited "component supply constraints" - likely batteries, electric motors and the like - for the lack of available vehicles. Now, "The supply of Accord Hybrids in general is in line with the supply of the regular Accord sedan," according to Honda's Angie Nucci. Read more at Green Car Reports. Apple is seeking a resolution to a lawsuit accusing the company of poaching employees from lithium-ion battery maker A123 Systems. A123 has requested a court order stopping a former employer from breaking an employment agreement, as well as keeping Apple from encouraging the person to do so. Apple has requested more time to respond to that court order. A123 has also filed a suit accusing five employees of breaking nondisclosure agreements and going or trying to go to work for Apple. Insiders say that Apple is developing an electric car that could go into production as early as 2020. Read more at Automotive News. South Dakota's Ethanol Infrastructure Incentive Program is helping retailers fund ethanol storage. The state government has set aside $300,000 as part of the program to fund ethanol storage tanks at gas stations. The program, which originally set out to reimburse retailers for building ethanol flex-pumps, is now helping them expand their ethanol capacities. Retailers can apply for funds for pumps and storage through June 30. Read more at Argus Leader. Ford is expanding its Global Mobility Plan with the Handle on Mobility electric bike experiment. The foldable MoDe:Me e-bike is for personal use and commuting, while the MoDe:Pro is built for commercial duty, with both powered by a 200-watt motor and 9-amp-hour battery. The bikes use an iPhone app called MoDe:Link, which provides various information and controls important bike functions. Through the app, the bikes offer navigation (with traffic data, available public transportation and charging locations included), with handlebar vibrations letting the rider know when and where to turn and automatically activating turn signals. The bike can sense and alert the rider to other vehicles on the roadway. Pedal assist is based on heart rate, allowing the rider to arrive at their destination comfortably. See the bikes in the video above, and read more from Ford.

Ford Raptor or Corvette-powered Defender, which would you choose?

Autoblog may receive a share from purchases made via links on this page. Pricing and availability are subject to change. No donation or payment necessary to enter or win this sweepstakes. See official rules on Omaze.  Enter this sweepstakes today and get 150 bonus entries by signing up for the Autoblog Newsletter right here! Going around a track at breakneck speeds is exhilarating, but I much prefer leaving the asphalt behind and hitting the trail, which is why my dream garage is filled with vehicles like Land Cruisers, Broncos, Jeeps, Rams and even a lifted Subaru or two. Not to mention the two vehicles pictured above, the Ford F-150 Raptor and the Land Rover Defender. If either of these are in your dream garage, you’re in luck, because Omaze just happens to be giving away both, right now. All you have to do is enter here for the Raptor and here for the Defender. Win a Ford F-150 Raptor or a Himalaya Land Rover Defender - Enter Here Here is a side-by-side of the specs, according to Omaze: Vehicle: Himalaya Defender 110 Crew Cab / 2022 Ford F-150 Raptor 37 Maximum Seating: Four / Five Engine: 6.2-liter Corvette LS3 / 3.5L V6 EcoBoost Maximum Horsepower: 430 hp / 450 hp Maximum Torque: 425 lb-ft / 510 lb-ft Transmission: 6-speed automatic / 10-speed automatic Drivetrain: 4WD / 4WD Exterior Color: Satin Grey / Lead Foot Grey Interior Color: Jet Black / Rhapsody Blue Approximate Retail Value: $210,000 / $83,525 Defender special features: Black exterior roll bars and trim; Black 18” Sawtooth wheels with 35” tires; Wilwood brakes; 3" lift; Black diamond-stitched leather sport seats; MOMO Millenium steering wheel; front and rear matching consoles; Himalaya gauge cluster; Himalaya front and rear bumpers, bed-mounted tire carrier, and extended fender flares; Puma hood; LED lighting. F-150 Raptor special features: 0 to 60 mph in 5.1 seconds, 15 city / 18 highway miles per gallon fuel economy, Extended Range 36 Gallon Fuel Tank, 8,200-lb towing capacity, 17” beadlock-capable forged wheels, 37”x12.50 tires; Twin Panel Moonroof; Recaro Front-Seats; B&O Sound System; Fox Racing Shocks. Exterior Looks - Winner: Himalaya Land Rover Defender ThereÂ’s just something about the Defender. ItÂ’s rugged, yet handsome. ItÂ’s got classic appeal yet feels modern. It also has style while appearing to be as strong as a tank.