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Chevy's latest Silverado videos assume we're idiots

UPDATE: This article has been revised to reflect that any mention of materials used in a future Chevrolet Silverado is speculation. Can we have a sound, rational debate about the merits of aluminum versus steel? According to Chevrolet's latest marketing videos pitting the Silverado against the Ford F-150, the answer is no. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of course, this will all be a hilarious joke when an aluminum-bodied Silverado comes in 2018. That's an if, as a member of the General Motor public relations team has reminded me that any articles regarding future product are pure speculation. Until then Chevy needs to sell the current Silverado, with its body comprised chiefly of steel, against the Ford F-150's lightweight aluminum panels. Instead of touting the merits of the "most-dependable, longest lasting pickup," the strategy seems to center around negative propaganda towards the 13th element. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of the three videos, the most fair is Silverado vs. F-150 Repair Costs and Time: Howie Long Head to Head. Basically: aluminum costs more than steel, it's more difficult to repair, and requires special equipment for body shops. In terms of Chevy versus Ford, the blue oval truck costs more and takes longer to repair - an average of $1,755 more and 34 more days in the shop, according to the ad. But why stop there when you can have pitchman Howie Long raising an eyebrow at random facts? When Silverado Chief Engineer Eric Stanczak says of the Ford, "It's manufactured in a way that combines aluminum, rivets, and adhesive in a process that's different than Silverado." Long responds, "Huh. Interesting." At the end of the video, Long says "I'd be interested to know what happens to insurance costs." Note he's not saying anything substantive. If Chevy's legal team could sign off on some facts about insurance rates, it would be in this ad. On our Autoblog Cost to Own calculator, there is no significant difference in projected insurance costs between the two trucks. But at least that ad has facts. The other two videos are pure hype. In Cages: High Stength Steel, real people are asked what they think of aluminum and steel in a room with two cages. Then a bear is released into the room, and the subjects scurry to the safety of the steel cage.

2015 Ford Edge debuts with fresh tech inside and out

Edge will be the first Ford-badged product to come standard with EcoBoost power.
Ford officially unveiled the all-new, third-generation Edge today at its Dearborn home, announcing that the latest version of the popular crossover will ride on the same CD4 architecture that underpins the Ford Fusion and Lincoln MKZ. The Edge will also be the first Ford-badged product to come standard with EcoBoost power.

GM, Ford, FCA and the UAW form joint coronavirus task force

General Motors, Ford and Fiat Chrysler are forming a coronavirus task force along with the United Auto Workers union to improve protections for their employees and limit the spread of the highly contagious virus. The task force, which would be focusing on areas including vehicle production plans, is being headed by UAW President Rory Gamble, GM Chief Executive Officer Mary Barra, Ford CEO Jim Hackett, Ford Executive Chairman Bill Ford and FCA CEO Michael Manley, the parties said in a joint statement on Sunday. Though automakers typically schedule plant staffing to allow for a certain proportion of absent workers, according to industry consultants, if the outbreak causes higher levels due to infection or workers staying home to care for children whose schools are closed, that could lead to reduced production or in extreme cases shutdowns. Production at an FCA assembly plant in Canada was halted for 24 hours after employees there refused to work on Thursday over fears of an employee being possibly exposed to the coronavirus. Separately on Thursday, the Italian-American automaker said that one of its employees had tested positive for COVID-19, a respiratory disease caused by the new coronavirus, at its transmission plant in Indiana. The plant, however, remained open. "This is a fluid and unprecedented situation, and the task force will move quickly to build on the wide-ranging preventive measures we have put in place," the CEOs of the three companies said in the statement. The task force would also be focusing on aspects such as health and safety education, health screening, food service at the automakers' locations. Related Video: Government/Legal Plants/Manufacturing UAW/Unions Chrysler Fiat Ford GM coronavirus