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Detroit Three's lucrative pickup war intensifies as Ram makes big gains

DETROIT — The battle for profits from sales of large pickup trucks is intensifying among the Detroit Three automakers as sales of small cars in the United States shrivel. For decades Ford has had the single best-selling truck brand in its F-Series trucks. General Motors' Chevrolet brand was a solid No. 2, and Fiat Chrysler Automobiles' Ram was a distant third. Now, that hierarchy may be in flux. Sales figures for December and the fourth quarter released on Thursday show Ram tied with GM's Chevy for the No. 2 spot, as sales of the redesigned Ram pickup surged, fueled in part by demand for an optional 12-inch (30.48 cm) dashboard screen. Chevy not long ago held second place to Ford by a wide margin. GM executives said on Thursday they are bullish on their new GMC and Chevy trucks for 2019.Related: How the Detroit Three's pickups compare on paper 2019 Ram 1500 Laramie review 2019 Chevy Silverado 2.7L four-cylinder review 2019 Ford F-150 2.7L EcoBoost review "There's no doubt this segment (pickup trucks) is one of the epicenters of the auto wars," said Sandor Piszar, director of marketing for Chevrolet at GM. "It's been that way forever, and we wouldn't have it any other way." On Wall Street, investors give electric car leader Tesla a higher valuation than any of the Detroit automakers. But in the nation's heartland, big pickups remain far more popular and profitable than any electric car — and most other consumer vehicles of any kind. Large pickups generate at least $17,000 a vehicle in pretax profit for GM, the company has indicated in disclosures to investors. By contrast, many Detroit Three sedans are so unprofitable, their manufacturers have decided not to build them anymore. 'Hotly contested' Sustaining sales and pricing in the large-pickup segment will be critical in a year when most forecasters expect overall U.S. car and light truck sales to fall. Ford's U.S. sales chief, Mark LaNeve, on Thursday called the F Series "the backbone of our franchise" during a conference call, and added the "segment will continue to be strong, but hotly contested" in 2019. Automakers are banking on pickup truck sales to stay strong even if U.S. interest rates continue to rise. Rising interest rates translate into higher monthly car payments and are expected to deter some buyers in 2019. GM has said 27 percent of Chevrolet and GMC trucks — which can haul trailers by day and substitute for a luxury sedan by night — sell for more than $55,000.

Ford Transit production fires up, American Pickers among first takers

Not long ago, the History Channel showed a seemingly unending stream of World War II documentaries, but it made a switch a few years ago to include an increasing mix of 'reality' programming. American Pickers was one of the early attempts at this new formula, with cameras following hosts Mike Wolfe and Frank Fritz around the country in a Mercedes-Benz Sprinter as they tracked down collectibles and "rusty gold" for their Iowa shop, Antique Archeology. The show has since gone on to become one of the channel's most popular programs.
Starting in the new episode airing tonight, the affable hosts will swap their Benz for a 2015 Ford Transit, a nicely timed bit of marketing to coincide with the launch of the model's assembly at the Blue Oval's Kansas City Assembly Plant, which also kicks off this week. Ford is touting 2,000 new jobs created as part of its $1.1-billion investment in the plant.
No strangers to product placement, the guys from American Pickers say their switch away from the Sprinter is because they wanted to balance cargo capacity and fuel economy to make the most of their cross-country jaunts. They opted for the largest Transit available with a long wheelbase, extended body and high roof, giving them 487 cubic feet of cargo room. Hauling power comes from a 3.2-liter, five-cylinder diesel engine with 190 horsepower and 346 pound-feet of torque and a six-speed automatic transmission with rear-wheel drive. Fittingly, the van wears the same Antique Archaeology logo over white paint as their old Sprinter.

2016 Ford F-150 gets Sync 3, appearance packs

After the groundbreaking move to aluminum for the bodywork of the 2015 Ford F-150, it's easy to understand Ford keeping the updates light for the 2016 model. However, while there are no drastic changes for the upcoming model year, customers will benefit from a few tiny tweaks. Among the biggest improvement to the truck's usability is the move to the Blue Oval's latest Sync 3 infotainment system to replace Sync with MyFord Touch. Now running on Blackberry's QNX, the software claims to be faster and more intuitive. It also means a redesigned screen layout. As a pickup, the F-150 is meant to work, and Ford's trying to make that a little easier with the newly available Pro Trailer Backup Assist. When activated, drivers turn a knob in the direction they want the trailer to go. From there, the truck makes the necessary steering changes and limits the speed. Finally, for buyers wanting some extra style, Ford is bringing some updates to the exterior. Shadow Black and Lithium Gray are new colors that replace Tuxedo Black and Guard Metallic, respectively. There are also now brawny looking Special Edition Appearance Packages for the XLT and Lariat (pictured above) that include 20-inch anodized aluminum wheels, black running boards, smoked headlights, and side graphics. Both have a dark grille but with red accents on the Lariat and black mesh on the XLT. Inside, the seats feature Alcantara inserts with red bolsters, and crimson accent stitching is throughout the cabin. Finally, there is also the previously announced compressed natural gas prep pack. Feel free to read all about the new 2016 F-150 in the press release below. 2016 F-150 CONTINUES TO INNOVATE WITH AVAILABLE PRO TRAILER BACKUP ASSIST, ALTERNATIVE FUEL CAPABILITY AND SYNC 3 Pro Trailer Backup Assist helps make backing up a trailer as easy as turning a knob New Special Edition Appearance Packages available on XLT and Lariat with unique wheels, graphics and finishes Compressed Natural Gas/Propane gaseous fuel prep package available for 5.0-liter V8-equipped F-150s, helping reduce operating costs and tailpipe CO2 emissions The 2016 Ford F-150, part of Ford F-Series, America's best-selling truck for 38 years, continues to innovate with the addition of breakthrough towing technology, new Special Edition Appearance Packages, SYNC 3 and alternative fuel capability. All-new Pro Trailer Backup Assist makes it easier for drivers of all skill levels to back a trailer up to launch a boat or park in a driveway.