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Malcolm Gladwell reflects on engineering, recalls, and compromise

Journalist Malcolm Gladwell has made a career taking on big, complicated topics and humanizing them to make the unwieldy understandable. He has already done this in bestsellers like The Tipping Point and Outliers, and now he has brought the same approach to automotive recalls in a long piece for The New Yorker. The article titled The Engineer's Lament is framed around an interview with the former head of Ford's recall office about the famous Ford Pinto campaign where the position of the compact's fuel tank could cause it to explode in rear-end collisions. Plus, there are detours into Toyota's unintended acceleration cases and the General Motors ignition switch problem. While all the history is illuminating, the heart of the story comes from an examination at the thought process of engineers, and how their thinking differs from other professions. Gladwell comes off as sympathetic to auto engineers in this piece. While he admits that they often approach problems in a sterile way, the writer doesn't try point that out as a failing. It's merely a fact to be understood. The story itself is quite lengthy, but well worth a read if you have the time for an insiders view into how these recalls are assessed on the inside.

Ford Mustang GT350, GT350R order guide leaks online

Nary a day after the end of the 2015 Detroit Auto Show media days, a bombshell has been dropped in the form of the order guides for the new Shelby GT350 and GT350R. A draft of the complete guide for both track weapons popped up in the forums of Mustang6G, offering the car's biggest fans the most detailed look yet at how the new models can be outfitted. Arguably the most notable news is that Ford lists both cars not as 2016 models, but as 2015s. Wearing the codes 900A and 920A for the GT350 and GT350R, respectively, Ford lists eight available colors, including standard Mustang shades, like Oxford White, Race Red and Competition Orange, as well as a pair of exclusive hues, in Avalanche Gray and Shadow Black. Notably, neither vehicle can be optioned in the gorgeous Liquid Blue of the GT350R show car. Stripe packages are aplenty on the hottest Mustangs, with black, white and blue stripes available on both models. The R cars, though, will be distinguishable by red accents on its optional stripe groups. The standard model will feature an ebony interior, while the high-performance 'Stang will have an ebony cabin with red accents. Aesthetics aside, this order guide gives us the deepest look yet at the available equipment on both models. Not surprisingly, the options list is quite small, with the standard GT350 offering just two packages, racing stripes and a black roof (which we bet will be mutually exclusive with the stripe jobs). The standard car's Technology Pack adds MagneRide, "heavy-duty" front springs, navigation with Sync 3, leather-wrapped, climate-controlled power seats, satellite radio, dual-zone climate control and selectable driving modes. The Track Pack, meanwhile, adds the same driver-selectable modes, MagneRide and the stiffened front springs as the Tech Pack, along with coolers for the engine oil, trans and diff and a strut-tower brace. These two packs are mutually exclusive. Of course, if you're in the market for the GT350R, your only option is the Electronics Pack, which basically adds features deleted by your high-performance trim, such as a stereo and climate control. On top of that, you'll get Sync 3 with navigation and satellite radio. Head over to the Mustang6G forums for a look at the entire order guide.

Autoblog Minute: New car customer satisfaction down according to latest ACSI report

Customers have spoken and automobile satisfaction is down in 2015. Autoblog's Chris McGraw reports on this edition of Autoblog Minute. Show full video transcript text [00:00:00] Customers have spoken and automobile satisfaction is down in 2015. I'm Chris McGraw and this is your Autoblog Minute. The American Customer Satisfaction Index or ACSI released its updated numbers and according to the survey, new car buyer satisfaction is down for the third straight year. According to an ACSI press release, customer satisfaction with new automobiles has fallen 3.7 percent, to 79 on its 100-point scale. The ACSI report is based on over 4,100 customer surveys collected in the second quarter of 2015 Sitting at the top of the industry in customer satisfaction is Toyota's Lexus brand with a score of 84. Which was good enough to dethrone Mercedes-Benz, which fell 3% to a score of 83. Of the Big Three, Ford was the only domestic automaker to maintain overall customer satisfaction with its score of 81. General Motors slipped 3% to 79 and Fiat Chrysler had a 5% drop, registering a score of 75 out the possible 100. What's driving this trend of customer dissatisfaction? ASCI points to the rise in recalls and car prices. Where do you land on customer satisfaction spectrum? Sound off in the comments with your thoughts on the current state of car ownership and brand quality. For Autoblog, I'm Chris McGraw. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Chrysler Fiat Ford GM Lexus Mercedes-Benz Car Buying Ownership Autoblog Minute Videos Original Video