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Ford Focus Electric gets $6,000 price drop, now starts at $29,995

In early 2013, the Nissan Leaf shed a massive $6,500 from its $35,200 base price to offer a new starting price of $28,800. Since then, we have seen numerous other plug-in vehicles get smaller price tags, from the Honda Fit EV (lower lease price) to the Chevrolet Volt (around $5,000 lower) to the Mitsubishi i (a $6,130 drop). Last year, Ford lowered the $39,200 price of the Focus Electric by around $4,000, but that hasn't been enough to get the Ford EV to really compete, saleswise, with other plug-in vehicles on the market. But wait, as they say, there's more. This past weekend, Ford lopped another $6,000 from the price of both the 2014 model year Focus EVs currently on dealer lots as well as the redesigned 2015 models that are now rolling out (they're basically the same car, minus some appearance changes). Ford spokesman Aaron Miller confirmed to AutoblogGreen that the Focus EV will now start at $29,995 and said that reducing the price should make the Blue Oval's only pure EV competitive. "We hope by reducing the price we're giving consumers another reason to consider it," he said. Through the end of September 2014, Ford has sold just 1,534 Focus EVs in the US (the model sold 1,335 in the first nine months of 2013). For comparison's sake, the Nissan Leaf starts at $29,010 and sells around 3,000 units a month in the US. Miller notes that the Focus EV has been selling the best on the West Coast, and is also doing well on the East Coast. After that, he said Atlanta and the Great Lakes area also see decent sales of model's admittedly small pie. We can only assume that offering the EV for under $30,000 will make that pie somewhat bigger.

How and why Ford is rolling out Vignale in Europe

We know that Ford is positioning the new, upscale Vignale brand in Europe to fill a niche market of customers who want a bit more luxury, a lot more service and the same reliability and dependability that a non-Vignale Ford offers. But so far, we've been in the dark regarding how the Blue Oval will sell Vignale vehicles, how many of them will be created, and what the new sub-brand has in store for the future.
Gaetano Thorel, Ford's European marketing head, recently was interviewed by Automotive News and shared details about Ford Vignale. Thorel says, "The Vignale trim line will be priced like an ST model but attract a completely different type of customer." Specifically, he says it will attract customers in the upper 15 percent of the price band who don't want a performance-oriented ST model. He adds that Vignale cars will be about 10 percent more expensive than Titanium-trim cars. About 500 of Ford's European dealers will sell Vignale Fords, Thorel says, "in areas that make sense." The automaker expects 10 percent of its European sales to be Vignale cars, which equates to about 5 percent of its global sales. When asked if there are any other Vignale models planned beyond the Mondeo, Thorel said, "There is nothing written in stone yet."

Ford recalls 650,000 trucks and SUVs for defective wipers

Ford announced earlier this month that it is recalling 652,996 F-Series pickups, Expeditions and Lincoln Navigators produced for the 2020 and 2021 model years to address an issue that may cause their windshield wipers to separate, reducing visibility and leading to potentially hazardous driving conditions.  According to the Blue Oval, one of its suppliers used worn tooling components that resulted in wiper arms being produced with splines that are not tall enough to fully engage the motor pivots they're mounted to, which can cause the connection to strip when the motors are turned on. This could result in the wiper arms not moving at all, or engaging only intermittently.  "Worn wiper arm spline tooling core inserts at the supplier resulted in insufficient spline tooth height, which can cause the arm attachment to strip when used with a certain wiper motors with higher torque," Ford said in its defect report to NHTSA. "Potential symptoms include erratic or slow wipe speed of the driver or passenger wiper arm. An improper functioning wiper arm may potentially result in reduced visibility in certain conditions, which could increase the risk of a crash." Ford says the vehicles were not produced in VIN order, so while not all of the nearly 653,000 vehicles have bad wiper arms, they're all suspect until proven safe. Ford will notify owners of the recall campaign starting in May.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Recalls Ford Lincoln Safety Truck SUV