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Ford offering $10,000 in incentives for new F-150

Not two months ago, Ford posted lower-than-expected first quarter earnings partly because of production issues with the new F-150, but raised the year's profit outlook thinking the production issues were over. A month later we got word of more manufacturing problems due to a shortage of frames, leaving the company unable to fulfill demand. The problems not only ate into Ford's bottom line, but also its market share, since the F-Series truck has been the best-selling vehicle for the past 33 years. Inventory still isn't where Ford wants it, and won't be until the end of September. The pipeline is stocked enough, however, that Bloomberg reports The Blue Oval is putting up to $10,029 on the hood in some parts of the country, and only on certain trims, as a way to stay competitive with rival truck makers. Ford lost 100,000 units of production during the changeover of the two plants that build it. The frame shortage compounds that, which has led to F-150 sales that are down 2.4 percent through the first half of the year. F-150 market share in June 2014 was 33 percent, this June it was 28 percent. Meanwhile, sales over at General Motors and Ram are climbing - Chevrolet Silverado sales were up 18 percent year-on-year in June. Ford said its incentive spending on the F-150 is down overall this year, and its average transaction price of $44,100 remains the highest in the segment. Still, it will look forward to solid footing to take on rivals. Related Video:

Ford dealer loses Super Bowl bet, pays $300K to lucky customers [w/video]

A Missouri Ford dealership's Super Bowl weekend sale cost it big when the improbable happened. Hutcheson Ford ran a promotion from January 29 to February 1, called the Super Weekend Sale. The gist was, if any customer purchased a vehicle between those dates and either the opening or second-half kickoff of the big game was returned for a touchdown, the dealership would refund the purchase price.
In the dealership's defense, it seemed like a safe bet. According to the mathematicians, there was just a 2.5-percent chance of either half opening with a touchdown return. But that didn't stop Seattle's Percy Harvin from doing his part to ruin Denver's evening, returning the second-half kick for an 87-yard touchdown run. Twelve Hutcheson customers were eligible for refunds thanks to the return, with prices ranging from $10,000 to $55,000, according to Automotive News. The total amount shelled out by the dealership? $300,000.
"At least we're not like that furniture guy that lost $7 million," dealership marketing manager Kathleen Frazier told AN. We think it was a big success." The dealership did take out insurance to cover its losses, meaning the $300K won't come entirely from its pockets.

Translogic 180: Zombie 222 Electric '68 Mustang

Translogic heads to Austin, TX for a chance to drive the all-electric Zombie 222, a 1968 Ford Mustang converted by Mitch Medford and his team at Blood Shed Motors. "I wanted to start a company that would do nothing but specialize in converting vintage iconic cars into supercars," said Medford. The Zombie 222 has classic looks, but modern performance with over 800 horsepower and 1,800 ft-lbs of torque, making it the fastest electric car we've ever driven on Translogic. Those mind-blowing specs helped the Zombie 222 conquer the Texas Mile, setting the electric speed record at 174.2 miles per hour. "The Zombie 222 has been breaking electric records, said Medford. "Now it's time to break records—gas or electric." Next up for Medford and his Zombie 222 is a Kickstarter-funded attempt at 200 miles per hour. But first, we take a turn behind the wheel. Have an RSS feed? Click here to add Translogic. Follow Translogic on Twitter and Facebook. Click here to learn more about our host, Jonathon Buckley. Green Ford Alternative Fuels Coupe Electric Performance Translogic Videos Original Video