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Ford's Simple Suit Makes You Feel Like A Drunk Driver
Tue, Mar 25 2014We've all heard about the dangers of drunk driving for practically our entire lives. Whether it's from PSAs on TV or lectures in school, no one can claim ignorance of drunk driving being extremely dangerous. However, that doesn't prevent some people from still doing it. Ford is trying to take the safety message directly to young drivers with a special suit that allows them to simulate driving under the influence. It is all part of Ford's Driving Skills for Life program that gives free driving education to young people. The program is meant to "train kids in skills they don't learn in driver's ed," said Kelli Felker, Ford Safety Communications Manager, to Autoblog. The drivers don a few items to impair their senses and make them off-balance to simulate having a few too many drinks and then go out on a closed course with an instructor to see the effects. Felker said that the suit is a new part of the program, and Ford just received the outfit in the US. It will be incorporated into the training here in the late spring or early summer. Scroll down to see the effect it has on drivers in Europe. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.
How and why Ford is rolling out Vignale in Europe
Wed, 09 Oct 2013
We know that Ford is positioning the new, upscale Vignale brand in Europe to fill a niche market of customers who want a bit more luxury, a lot more service and the same reliability and dependability that a non-Vignale Ford offers. But so far, we've been in the dark regarding how the Blue Oval will sell Vignale vehicles, how many of them will be created, and what the new sub-brand has in store for the future.
Gaetano Thorel, Ford's European marketing head, recently was interviewed by Automotive News and shared details about Ford Vignale. Thorel says, "The Vignale trim line will be priced like an ST model but attract a completely different type of customer." Specifically, he says it will attract customers in the upper 15 percent of the price band who don't want a performance-oriented ST model. He adds that Vignale cars will be about 10 percent more expensive than Titanium-trim cars. About 500 of Ford's European dealers will sell Vignale Fords, Thorel says, "in areas that make sense." The automaker expects 10 percent of its European sales to be Vignale cars, which equates to about 5 percent of its global sales. When asked if there are any other Vignale models planned beyond the Mondeo, Thorel said, "There is nothing written in stone yet."
2021 Ford F-150 goes hybrid and we drive the Cadillac CT4-V | Autoblog Podcast #633
Fri, Jun 26 2020In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Green, John Beltz Snyder and Associate Editor Byron Hurd. They start with the big news of the week: Ford unveiling the 2021 F-150, complete with a powerful hybrid powertrain. The guys have been driving some eclectic vehicles, including the Cadillac CT4-V, Toyota Prius AWD-e and a 1967 VW Samba Microbus. To finish things off, Greg springs a few trivia questions on his guests. We'll post those in the comments, and you can see if you'd have gotten those right. Autoblog Podcast #633 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown 2021 Ford F-150 revealed Read more about the heavy-hitting hybrid Cars we're driving: 2020 Cadillac CT4-V 2020 Toyota Prius AWD-e 1967 Volkswagen Samba Trivia Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video:
