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How and why Ford is rolling out Vignale in Europe

We know that Ford is positioning the new, upscale Vignale brand in Europe to fill a niche market of customers who want a bit more luxury, a lot more service and the same reliability and dependability that a non-Vignale Ford offers. But so far, we've been in the dark regarding how the Blue Oval will sell Vignale vehicles, how many of them will be created, and what the new sub-brand has in store for the future.
Gaetano Thorel, Ford's European marketing head, recently was interviewed by Automotive News and shared details about Ford Vignale. Thorel says, "The Vignale trim line will be priced like an ST model but attract a completely different type of customer." Specifically, he says it will attract customers in the upper 15 percent of the price band who don't want a performance-oriented ST model. He adds that Vignale cars will be about 10 percent more expensive than Titanium-trim cars. About 500 of Ford's European dealers will sell Vignale Fords, Thorel says, "in areas that make sense." The automaker expects 10 percent of its European sales to be Vignale cars, which equates to about 5 percent of its global sales. When asked if there are any other Vignale models planned beyond the Mondeo, Thorel said, "There is nothing written in stone yet."

Ford F-Series Super Duty earns Truck of Texas award

Texans love their pickup trucks, which you already knew. That means the Texas Auto Writers Association and its "Truck of Texas" award is a big deal. And the latest trophy goes to the 2017 Ford F-Series Super Duty. The pickup truck managed to snag TAWA's award at the 2016 Texas Truck Rodeo. The award marks the 13th time Ford's F-Series has been named the pickup king of the Lone Star State. Roughly 70 journalists converged outside at the Longhorn River Ranch, just outside of Austin, TX, for the 23rd annual Texas Truck Rodeo where a host of Ford's vehicles won awards. In addition to the F-Series Super Duty being named the "Truck of Texas," the 2017 Ford Super Duty won the Heavy Duty Pickup Truck award, while the 2017 Ford F-150 with the 3.5-liter EcoBoost V6 engine won the Best Powertrain award. The journalists also awarded Ford for having the "Truck Line of Texas." Ford wasn't the only winner at the Texas Truck Rodeo, as Nissan brought home five awards, including one for the 2017 Titan in the fullsize pickup category and one for the Armada in the SUV segment. Ram also won a few accolades with its trucks. The 2017 Ram 1500 won for being the most luxurious pickup truck, while the 2017 Ram 2500 Power Wagon won the off-road pickup truck award. Last year, TAWA named the 2016 Nissan Titan XD the Truck of Texas, but Ford's all-new F-Series Super Duty managed to keep the Japanese automaker's full-size offering at bay. For the 2017 model, Ford placed aluminum body panels into the F-Series Super Duty's body, which not only shed weight, but also make the truck stronger. Scroll down to see the entire list of TAWA's winners from the 2016 Texas Truck Rodeo. Truck of Texas: 2017 Ford Super Duty SUV of Texas: 2017 Nissan Armada CUV of Texas: 2017 Volvo XC90 Truck line of Texas: Ford Motor Co.

Shelby Super Snake returns with 750+ horsepower

If you've been waiting for the ne plus ultra of new Mustangs, we're glad to report that the wait is over, friend. Feast your eyes on the new Shelby Super Snake. Based on the 2015 Ford Mustang GT, the new Super Snake is being offered with over 750 horsepower thanks in no small part to a Ford Performance supercharger. That's even more than the 605 hp in the last Super Snake released in 2007, the new 627-hp Shelby GT, or the 500-plus-hp Shelby GT350 you can order from the factory. Shelby American's latest also packs upgraded Ford Performance suspension components, a Borla exhaust, 20-inch wheels from Weld Racing and coated in Michelin Pilot Super Sport rubber, six-piston Wilwood brakes, and more. Differentiating it visually from lesser pony cars are a carbon-fiber hood and aero kit, blacked-out grille, racing stripes, and special badging inside and out. Inside you'll also find a short-throw shifter and three-gauge instrument pod. The upgrades will set you back $49,995 on top of the price of a donor Mustang GT, and only 300 examples will be built this year. For the first time the Super Snake will be available with either a manual or (heaven forbid) an automatic transmission. Related Video: SHELBY SUPER SNAKE RETURNS WITH 750+ HORSEPOWER MUSCLE CAR BASED ON 2015 FORD MUSTANG GT • The legendary Shelby Super Snake returns for the 2015 Ford Mustang model year • 750+ horsepower option combined with new independent suspension and braking system • The first Super Snake available with an automatic transmission • Production limited to 300 Shelby Super Snakes per model year LAS VEGAS – June 16, 2015 – Shelby American is launching the newest Shelby Mustang to wear the legendary Super Snake badge, which will be based on the 2015 model Ford Mustang GT. With the option of over 750 horsepower, as well as unmatched performance enhancements to the handling, braking and cooling of the Ford Mustang GT, the new Shelby Super Snake continues the lineage of the best-selling and most sought-after Shelby car. Additionally, it will be the first Shelby Super Snake also available with an automatic transmission. There will only be 300 total 2015 model year Shelby Super Snakes built. "When Shelby American introduced the 605 horsepower Super Snake in 2007, the car became an instant sensation," said Joe Conway, CEO of Shelby American and co-CEO of Carroll Shelby International.