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2015 Ford Mustang Convertible shown on Twitter [UPDATE w/video]

It hasn't yet been 12 hours since the hotly anticipated 2015 Ford Mustang has been let out into public view. After a series of evocative leaks over the course of the last days, we brought you a full deep dive of the sixth-generation pony car at the dawning of today. And yet, here we are rushing to bring you news of a new Mustang variant, already.
Be it part of a plan to keep the Mustang fervor at full boil, or a misunderstood email somewhere in the chain of command, Ford UK has unceremoniously tweeted a picture of the 2015 Ford Mustang Convertible. For a newly global Mustang, getting our first look at the droptop from the convertible-crazy British does make some amount of sense.
As for details, well, you're looking at them. Brandon Turkus reported yesterday that the Mustang 'vert would make use of a fully electric convertible mechanism, and that it would be of fabric construction rather than some kind of retractable hardtop. We see here that the fabric part is clearly true, and it does look as though Ford may still be employing the same kind of manually attached tonneau cover that exists right now. Of course, our view from this angle isn't great, and the particulars are still up in the air.

Ford Focus EV's slow sales trigger massive incentives

The Detroit News reports Ford is having real trouble moving its new Focus Electric. As a result, the automaker is offering substantial incentives in an attempt to lure in more buyers. How substantial? Try $10,750 off of a three-year lease. What's more, the EV can now be had for $37,995 ($2,000 less than its original base price) on top of an additional $2,000 cash discount to buy the EV outright - or you can opt for 1.9-percent financing if you work through Ford Motor Credit. None of which factors in various potential government incentives. Last year, Ford managed to sell a paltry 685 of the 1,627 Focus EV hatchbacks it built.
Ford isn't alone in trying to woo more buyers to its EV effort. Nissan cut the price of its Leaf by a whopping 18 percent for 2013, now down to $28,800 and built in the USA. The move followed the automaker's substantial incentives in 2012.
If you want a Focus Electric, you can now apparently get your hands on one for as little as $285 per month with $930 due at signing for a 36-month lease with 10,500 miles per year.

Car and Driver shows off awesome 1960s ads

Someone must have recently rediscovered the keys to the archives at Car and Driver, and the access has been put to good use. Following last month's fantastic look at automotive ads from the '50s, there's now a new gallery running from March 1960 through December 1969. This collection provides a great overview of a decade full of iconic cars. If you're a fan of Carroll Shelby, particularly his Mustangs, then there's a lot to love among this group. One ad from July 1965 aimed to sell the GT350, but with an ocean of text and a tiny picture, it probably could've used a once-over by Don Draper's team. By December '65, the copywriters ironed out the problems with a spot proclaiming boldly "Shelby GT350 is 'Son of Cobra.'" The company offered some great accessories, too. For those into European motoring, there's a humorous attempt to sell the Alfa Romeo Giulia as both a racecar and family hauler. Toyota also boasts about the winning record for the 2000GT. Among the best text comes from BMW for lines like: "What's BMW got? The most advanced high-performance engine in any production car, for a cruising speed of 100 mph." Of course, Volkswagen's famous "Lemon" ad for the Beetle also gets its due here. Separately, each of these ads is fascinating, but taken together they tell the story of a great decade of motoring. Go give them all a read at Car and Driver. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Alfa Romeo BMW Ford Toyota Volkswagen shelby alfa romeo giulia shelby gt350 toyota 2000gt