2010 Ford Focus on 2040-cars

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Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

2016 Ford Focus RS may yet be AWD, US sales likely

When it comes to forbidden fruit, few vehicles are spoken of in as hushed a tone as the Ford Focus RS. The turbocharged, five-cylinder hot hatch could only be seen from afar by American customers as it tore up the roads of Europe. And while it's safe to say that Ford's Yankee fans are quite happy to now be on equal footing with drivers in the old country thanks to the Focus ST, we doubt there'd be much protestation over a successor to the RS arriving stateside.
Of course, we've seen images of the new RS undergoing testing, but a new story by Road and Track aims to fill in some very large blanks in our knowledge of that car, thanks to a pair of mysterious insiders at the Ford. Chief among those is this - the RS will almost certainly make its way to the US, albeit in limited quantities. It gets better, though.
Under hood, the new RS is unsurprisingly expected to borrow the 2.3-liter, turbocharged four-cylinder from the 2015 Ford Mustang and 2015 Lincoln MKC. While that twin-scroll turbo produces 310 horsepower in the Mustang and 285 ponies in the MKC, R&T expects the RS to deliver quite a bit more firepower - 325 to 350 hp, with preference going to the higher output due to the limited-edition nature of the RS. This roughly fits with previous reports.

Bacon-wrapped Ford Fiesta hams it up for International Bacon Day

This is a bacon-wrapped Ford Fiesta. It is a real thing, that a real, multi-billion-dollar company designed. And it isn't even April Fools' Day. Designed for International Bacon Day, which is also apparently a thing, the 2014 Fiesta is finished in Green Envy paint - we're told black paint, like the color of a skillet, made the car look camouflaged - and features 10 gigantic decals depicting strips of tender, cured bacon.
The design, which was approved by the CEO of Benton's Country Hams, Allan Benton, show off the depth of Ford's Custom Graphics program. Unbelievably, Ford will actually start offering bacon decals to everyday customers, including (and we can't believe we're writing this) dual bacon racing stripes which will no doubt have Carroll Shelby spinning and/or salivating in his grave, and a "side of bacon," which wraps a couple of strips over the rear wheels.
Benton, who Ford claims is the King of Bacon, had this to say: "This car just makes so much sense." The Fiesta's marketing manager, Liz Elser added, "It's just awesome to drive down the road in a piece of bacon."