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Chevy's latest Silverado videos assume we're idiots

UPDATE: This article has been revised to reflect that any mention of materials used in a future Chevrolet Silverado is speculation. Can we have a sound, rational debate about the merits of aluminum versus steel? According to Chevrolet's latest marketing videos pitting the Silverado against the Ford F-150, the answer is no. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of course, this will all be a hilarious joke when an aluminum-bodied Silverado comes in 2018. That's an if, as a member of the General Motor public relations team has reminded me that any articles regarding future product are pure speculation. Until then Chevy needs to sell the current Silverado, with its body comprised chiefly of steel, against the Ford F-150's lightweight aluminum panels. Instead of touting the merits of the "most-dependable, longest lasting pickup," the strategy seems to center around negative propaganda towards the 13th element. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of the three videos, the most fair is Silverado vs. F-150 Repair Costs and Time: Howie Long Head to Head. Basically: aluminum costs more than steel, it's more difficult to repair, and requires special equipment for body shops. In terms of Chevy versus Ford, the blue oval truck costs more and takes longer to repair - an average of $1,755 more and 34 more days in the shop, according to the ad. But why stop there when you can have pitchman Howie Long raising an eyebrow at random facts? When Silverado Chief Engineer Eric Stanczak says of the Ford, "It's manufactured in a way that combines aluminum, rivets, and adhesive in a process that's different than Silverado." Long responds, "Huh. Interesting." At the end of the video, Long says "I'd be interested to know what happens to insurance costs." Note he's not saying anything substantive. If Chevy's legal team could sign off on some facts about insurance rates, it would be in this ad. On our Autoblog Cost to Own calculator, there is no significant difference in projected insurance costs between the two trucks. But at least that ad has facts. The other two videos are pure hype. In Cages: High Stength Steel, real people are asked what they think of aluminum and steel in a room with two cages. Then a bear is released into the room, and the subjects scurry to the safety of the steel cage.

Car Club USA: Louisiana Mudfest

There's nothing quite like mudding. Big tires, huge power, and crazy-wild gearheads that like to throw down on a mud pit almost as much as a thirty rack of Coors. In the latest, and some might argue greatest yet episode of Car Club USA, we head to Louisiana to throw some dirt at Mudfest. As Louisiana's one and only Mouth of the South puts it, "If you don't mud ride... go to Texas I guess." Joining The Mouth and friendly rivals The Most Hated Mud Sluts, we dive in. Beyond the obvious V8 blasting and tractor-tire spinning, those who know best describe Mudfest as, "Good cooking, good friends, good fun, and a lot of partying." It's a motorsport spectacle unlike any you're likely to find up North or out West, though no less impressive to behold. Follow along with the fun, the impromptu drag racing, the trash talking, and the mechanical madness. And find out why, at Mudfest, "if we don't tear it up, we ain't done it right." Each Car Club USA episode features a different car club or event from across the US, where passionate owner communities gather to share automotive experiences and embark on incredible adventures. From Main Street cruises to off-road trails, catch all the latest car club activity on Autoblog. Chevrolet Ford Jeep RAM Truck Off-Road Vehicles Car Club USA Videos autoblog black

Ford Mustang Shelby GT350R-C set to storm Watkins Glen

Ford is bringing its latest high-performance Mustang back to the track with the new 2016 GT350R-C, which will debut and race in this weekend's IMSA Continental Tire SportsCar Challenge race at Watkins Glen. The spiritual successor to the Boss 302R that's still taking part in the Continental Tire series today, the first GT350R-C will be campaigned by Multimatic Motorsports. It's had its fully independent suspension completely revised for the track, and it gets everything from new spring rates to new anti-roll bars to a lowered ride height. Like the road-going GT350, a 5.2-liter, flat-plane-crank V8 sits under the hood, although Ford didn't release any specifics on power output. In fact, details are in short supply. We're expecting some sort of sequential racing transmission, wildly enhanced brakes, and a thoroughly race-prepared cabin, although Ford hasn't released any info on that stuff. The Blue Oval also hasn't said anything about the aerodynamic package, but strangely, it looks more or less like what's featured on the standard GT350R. The front fascia and rear wing are pretty much identical, and even the side sills seem roughly similar to the production model. "Like so many Mustangs before it, the Shelby GT350R is a car born to race," Ford's director of global performance, Dave Pericak, said in the attached press release. "We're taking it to the track as the GT350R-C and we're ready to see what it can do against the best competition in the world." Scroll down for the official press release from Ford. And if you're so inclined, you can check out the GT350R-C's debut race this weekend at IMSA.com, with coverage starting at 12:25 P.M. If you prefer normal TV, Fox Sports 1 will get around to re-broadcasting the race on July 5 at 10:00 A.M. Related Video: Ford Performance Shelby GT350R-C to Make IMSA Competition Debut at Watkins Glen • All-new Shelby® GT350R-C embodies Ford innovation through performance as race car makes its competition debut this weekend at Watkins Glen • Shelby GT350R-C to compete in the remainder of the 2015 IMSA Continental Tire SportsCar Challenge with Multimatic Motorsports • Competition version of Shelby GT350R features all-new 5.2-liter flat-plane crankshaft V8 created to extend on-track performance DEARBORN, Mich., June 24, 2015 – There's no mistaking the wicked sound or aggressive looks of the all-new Shelby® GT350R-C that Ford announced today would see its first official track time at Watkins Glen this weekend.