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2015 Ford F-150 appearance guide takes the truck from mild to wild with options

We already know that the 2015 Ford F-150 has a base price coming in at just $395 more than the 2014 model, despite all of the new standard tech and aluminum-intensive construction in the upcoming version. Now the Blue Oval is finally giving us an idea of what that extra money actually buys customers, with the release of the appearance guide for its latest pickup.
The guide basically explains everything you could want to know about what changes occur among the multitude of trims on the 2015 F-150. There are five levels for the new truck. Although, that is something of a misnomer because most of them are also available with either Sport or Chrome packages, plus the FX4 Off-Road option with Hill Descent Control, an electronic-locking rear axle, off-road shocks and skid plates. With 13 available colors, including 4 new ones, and 14 wheel designs in various sizes, pickup buyers should have no problem specing one to fit their style.
The lineup starts out with the base XL with a black grille and fascia and 17-inch wheels. However, across most of the range the Sport and Chrome packages are also available to add either body-color or chrome accents, respectively. Next up is the XLT with a standard chrome grille but also available with a black, billet-style one with a body-color surround. Things really start getting plush with the Lariat model with leather trim, a three-bar front end and 18-inch wheels. The King Ranch sticks with that look but adds power running boards, 20-inch wheels and two-tone paint. Finally, the top-dog Platinum is all about bling with yet another frontal design, chrome door handles and mirror caps, a big logo running across the tailgate and more.

Bodie Stroud seriously updates the 1956 Ford F-100 into the BSI X-100

If you thought pickups could use a lot more love in the resto-mod world, then Bodie Stroud – he of "The Real Thing" Mustang – has something for you: the BSI X-100. His team starts with the body of a 1956 Ford F-100, but the sheetmetal is about all the nostalgia you're going to get; the body, tweaked with a chopped hood and a larger rear window on the cab, sits on a custom steel ladder-frame chassis. Out back is a one-piece, tubbed bed, and behind that are taillights from a 1948 (gasp!) Chevrolet. Under that hood is either a 412-horsepower, 5.0-liter Ford Racing Coyote crate engine, or a supercharged, 6.0-liter, 630-hp Ford Racing Aluminator motor, shifting through a Ford 4R70W four-speed automatic. Inside, the dash is reworked to fit gauges from a Ford F-150 King Ranch Edition, and the bench is swapped out for buckets from a Mustang GT. The independent front and four-link rear suspension are adjustable, helping to make room for staggered wheels - 19 inches in front, 20 inches in back, and larger can be accommodated. Six-piston Wilwood brakes handle the stopping. There's a lot of fabrication and hand-work involved, and it doesn't come cheap: BSI says the turnkey package starts at $180,000. If you've got it, this is an exceptional way to flaunt it. The press release below has all the details. THE BSI 1956 X-100: TIMELESS LINES, MODERN TECH New pickup from Bodie Stroud Industries melds the iconic style of the 1956 F-100 with a cutting-edge chassis and drivetrain to create a hand-built, all-new truck with the performance and reliability of a modern sports car. Sun Valley, Calif. (March, 2015) – In an era when anyone can walk into a dealership with good credit and a yearning to go fast and drive out in a 500+ horsepower sports car, owning and driving something truly unique has become a challenge. With that in mind, the craftsmen at Los Angeles-based Bodie Stroud Industries (BSI) have come up with something truly special – a brand new line of hand-built, turn-key pickups with the looks and sheet metal of an American icon, subtly massaged and fitted to a modern chassis and powered by the latest engine, transmission and electronics from Detroit. The result is the world's first all-new, turn-key 1956 Pickup: the BSI X-100. "When most people think about classic trucks, what comes to mind is usually the 1956 F-100, it's one of the most timeless designs of all time," says BSI founder Bodie Stroud.

Ex-GM VP LaNeve takes over Lincoln ad agency

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...