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Will Ford's SUV blitz include the Bronco?

Ford announced this week it will add four sport-utility vehicles in the next four years, an ambitious bet on a segment the industry once shunned. This led to wild speculation about what form these utes will take. Here's what we know: They will be new nameplates, and Ford is thinking globally. That means at least one might not be a product with US intent. They will also be in segments where the company does not currently compete, Ford said. The Blue Oval isn't specifying exactly what's it's doing, so here are some of our theories. We think one will be called the Bronco, which is great news for enthusiasts. We hope it follows the Mustang playbook with some heritage styling, but a thoroughly modern execution. Ford needs an off-road Jeep Wrangler-fighter. Fuel prices are low and it's been 22 years since the infamous O.J. Simpson white Bronco chase. This is the best chance Ford will ever have to bring back this iconic name. Our man on the ground at the Chicago Auto show, Sebastian Blanco, reported that Ford sales and marketing vice president Mark LaNeve said a "mini utility" will also be one of the utes. This could be primarily an overseas play. We've also seen lots of spy shots of the EcoSport, a small crossover that Ford sells in India and other overseas markets, being tested on American roads. That is an existing nameplate. Maybe Ford adds a small ute related to the EcoSport in the United States, but calls it something else. We think Lincoln gets a three-row SUV out of the deal. It could slot between the MKX, which was new last year, and the Navigator. Lincoln is leaving money on the table by not being in this segment. The platform could be used for a Ford at some point, too. The Blue Oval brand does actually have a tweener three-row vehicle, the Flex, but this chassis might underpin a replacement. Or maybe Ford makes one of these a hybrid. The company laid out ambitious plans in December to ramp up its electrification strategy, something that could mean a dedicated hybrid SUV (Kia unveiled one of those right after LaNeve's speech in Chicago). It's also possible hybrid technology will be integrated into this new portfolio. The Escape used to have a hybrid sibling. Whatever form they ultimately take, Ford is betting heavily on SUVs. The company thinks they are what Baby Boomers and Millenials want and expects the segment will continue to grow. It's important to note: this will be a diversified strategy.

We drive the 2016 Ford F-750 Tonka dump truck

The Ford F-750 dump truck stands nearly 10 feet tall and is painted bright yellow. It idles patiently yards away from Ford's test track in Dearborn, MI. "Tonka" is emblazoned on the sides. We pose the obvious question to Ford marketing manager Mark Lowrey: Why do this? "We built this truck to get attention," he replies. And indeed it does. Ford revealed the 2016 F-750 Tonka dump truck in March at an industry show, underscoring that the Blue Oval is back in the business of big trucks after years of teaming with Navistar in a joint venture. The new F-650s and F-750s start rolling off the line at a factory near Cleveland this summer, and the order bank is open now. The trucks come in regular, super, and crew cabs and offer three states of tune for the 6.7-liter Power Stroke V8 turbo diesel, plus a gasoline-fed 6.8-liter V10. Naturally, the Tonka has most powerful diesel mill, with 330 horsepower and 725 pound-feet of torque. The Tonka edition is a paint-and-sticker one-off that Ford is using as a promotional tool. You can't buy one, and it will be touring shows and events throughout the year. Lowrey notes that it calls attention to work trucks in a positive way. The general public usually only sees them when the trucks are blocking the road or making too much noise at a construction site. Tonka trucks, on the other hand, conjure up happy childhood memories. "We're going to do something where someone's going to see this truck and smile," he says. It's hard not to grin as we climb into the cabin of this monster truck. It has a 33,000-pound gross vehicle weight rating and can carry five yards worth of dirt. We're not doing anything like that today – just puttering around Ford's handling circuit inside its product enclave. The course is closed, so even though this track is better suited to calibrating Mustangs, F-150s, and well, almost anything but a dump truck, we're totally relaxed. We depress the button to release the parking brake and are off. The truck is surprisingly easy to drive. The vision ahead is excellent – makes sense, we're nearly one story off the ground, after all. The cabin is simple and cleanly laid out. It looks like a Ford truck, regardless of the size. The diesel engine has a lot of grunt. We can feel the torque. The steering is light, and we have to stomp on the air brakes to slow this thing down. We go 'hot' into a tight corner just for fun. It's not really that fast, but it raises the eyebrows of our film crew, which is set up nearby.

2022 Lincoln Navigator buyers can get $5,000 to convert to the 2023 model

Ford Motor Company is doling out more money to try to keep its chickens in the coop. Last August, when the automaker couldn't fulfill every order for the 2022 F-150 Lightning electric pickup then levied price substantial price increases on the 2023 F-150 Lightning, the automaker created a "Transition Private Offer." The program gave 2022 reservation holders without trucks a rebate to buy a 2023 Lightning that effectively nullified the price increase. Earlier this month, Ford did it again with the 2023 Bronco. The "2023-Model Bronco Cancel Order & Purchase Replacement Offer" dangled $2,500 to 2023 Bronco buyers without SUVs to either change their Bronco order to a configuration that could be built sooner, or cancel their order and buy another Ford. Now it's Lincoln's turn. CarsDirect says another dealer bulletin outlines a "2023-Model Navigator Connect Model Year Transition Private Offer" for those who didn't get their 2022 Navigator built. "Select customers" who close a deal before April 2, 2023, can get $5,000 off the price of a 2023 Navigator or have the money applied to a 2023 Navigator lease. Akin to the Lightning offer, the Navigator incentive nearly eats up all of the price increases on the new Navigator. The latest version of Ford's most luxurious SUV had MSRPs bumped from about $5,000 for the middle trims to $6,475 for the Black Labels. At the entry-level end, a customer might have some money left over for more options like the brand new Diamond Red Tricoat paint on a 2023 model, depending on how Ford conducts the offer. The base Navigator trims went up by $3,215 for the Standard and $4,730 for the Reserve. If a 2022 Black Label buyer were to take Ford up on the offer, that buyer would be paying $1,475 for the same vehicle; the changes applied to the 2023 Navigator other than price didn't make it to the Black Label.  The folks out in the cold are the few 2022 Navigator L buyers. Lincoln discontinued that trim for 2023, so those folks will need to make another choice or find another roost. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.