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Ford to kick off F-150 campaign during College Football Playoff

The long-awaited inaugural College Football Playoff will feature the nation's best college teams, with the Oregon Ducks taking on the Florida State Seminoles, and Alabama Crimson Tide facing some team from Ohio. On top of that, though, it'll also see the launch of the very first advertising campaign for the 2015 Ford F-150. Viewers from across the country will see a trio of ads featuring the all-aluminum truck, with two half-minute spots and a full 60-second commercial, all voiced by Denis Leary, touting the F-150's feature set and towing capacity, but passing on mentioning the new truck's class-leading fuel economy. That, Automotive News reports, isn't a miscue by Ford. The company simply didn't have enough time between the EPA's fuel economy announcement and the 2014-2015 Bowl Season to prepare a spot. Expect plenty on the F-150's fuel efficiency in future spots. Interestingly, though, AN is reporting future F-150 advertising won't include a Super Bowl appearance. Ford has made the decision to focus its new truck ads on college football rather than during the NFL championship. "From our point of view, there's no bigger stage to debut the F-150 creative than the College Football Playoff," Keith Koeppen, Ford's US marketing communications boss, told AN. "It's so closely aligned with the passions of our customer." It's those passions that are pushing Ford to kick off its ad campaign for a new truck so much earlier. Speaking to AN, Doug Scott, Ford's truck marketing manager, said that the automaker typically doesn't begin ad campaigns until its dealers have at least a fifty-fifty mix of old and new models, but that it's pushing the 2015 F-150's ads to fit with the college football playoffs. While Ford's focus is on the two semifinal playoff games on New Year's Day and the National Championship Game on January 12, the ads will actually air for the first time on New Year's Eve, when the TCU Horned Frogs face off against the Ole Miss Rebels in the Peach Bowl. The three spots will also be shown during other bowl games, as well. Featured Gallery 2015 Ford F-150 2.7L EcoBoost at Davis Dam News Source: Automotive News - sub. req.Image Credit: Ford Marketing/Advertising Ford Truck ncaa

Techstars Mobility brings transportation startups to Detroit

A new tech incubator is looking to combine the Motor City's automotive history with its evolving tech startup landscape. "Techstars Mobility, Driven by Detroit" kicks off its first round with 10 startups next week. Techstars is an established accelerator network with incubators around the world, and Detroit is a new addition. The projects center around mobility in some form, be it improving vehicles, moving goods, or working cars into the sharing economy in new ways. In return for a percentage stake in each company, Techstars provides mentorship, access to experts, seed money, and a collaborative environment. One startup we're particularly excited about is Motoroso. This site is like Pinterest for the car-obsessed, with boards replaced by garages that can contain photos and links to other projects. The site lets you follow brands – Chevy, Porsche, Ducati, and others already have profiles – as well as other users. For the Autoblog editors, Motoroso provides a new way to share stories, photos, and video, as well as a way to discover new products and interesting DIY projects. Take a look at the Autoblog profile and wander around the site to check things out. Another one of the startups, Classics & Exotics, is helping owners of interesting cars and would-be drivers connect in an Airbnb-style distributed rental program. Think of it as an auction catalog you can drive. Renters can specify the price, mileage, minimum driver age, and availability. Similar to Airbnb, Classics & Exotics provides each vehicle owner with $1 million in liability and damage protection. The company also vets renters for added peace of mind. Sounds like fun, and a cheap way to avoid a costly Craigslist or eBay mistake. Along similar shared-economy lines comes SPLT, a ride-sharing platform that finds people going where you're going and lets you hop in a car and split the costs. It's aimed at commuters but also has great applications for those looking for occasional one-way rides somewhere. SPLT notes that the system is a good way to meet new people – hopefully, good new people. Depending on how well SPLT keeps sketchy rides and riders out of the system, this could be a solid alternative to services like Uber and Lyft. This Techstars Mobility class has backing from corporate sponsors, including Ford, Honda, Magna, Dana, Verizon Telematics (Verizon has an offer pending to buy AOL, our parent company), and McDonald's.

2024 Lincoln Aviator and 2024 Ford Explorer lose hybrid option

The 2024 Lincoln Aviator will not be available with a plug-in hybrid drivetrain, a spokesman for the brand confirmed. Lincoln dropped the gasoline-electric option to focus on more popular variants of the SUV, and it's making a handful of small changes for the new model year. "Given timing, the 2024 Aviator is a limited production run and as such, we are focusing on our most popular offering," a spokesman told Autoblog via email. While nothing is official yet, unverified reports suggest that the SUV will receive a major round of updates for 2025. In the meantime, the Aviator will enter the 2024 model year with a twin-turbocharged 3.0-liter V6 as its only engine option. The six-cylinder makes 400 horsepower and 415 pound-feet of torque, and it spins the rear wheels via a 10-speed automatic transmission. All-wheel-drive is offered at an extra cost, though keep in mind that Lincoln hasn't published the full list of changes it's making to the model for 2024 yet. Ditching the hybrid system means buyers now have three trims to choose from. Previously named Standard, the entry-level trim is called Premiere for 2024. The mid-range Reserve and the range-topping Black Label carry over. Pricing starts at $53,340 excluding destination. More details about the 2024 Lincoln Aviator should emerge in the coming weeks. Lincoln parent company Ford is axing the Explorer's available hybrid system in the civilian model as well. But the police version of the SUV is only available as a hybrid, and will continue to be. "To meet continued strong demand for the Ford Police Interceptor Utility hybrid and other Ford hybrid vehicles, the 2024-model-year Explorer will only be offered with the fuel-efficient 2.3-liter four-cylinder Ecoboost and the 3.0-liter EcoBoost V6. Those two engines account for the majority of Explorer sales," a spokesperson for the Blue Oval confirmed to Autoblog. There's no word on when or if the hybrid will return for civilian Explorers. Offered through 2023, the Explorer's optional gasoline-electric drivetrain was only available on the top-of-the-line Limited and Platinum variants. And, like the Aviator it's related to, the Explorer is expected to get a round of updates inside and out for the 2025 model year.