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Ford to add Android Auto and CarPlay to 2016 SYNC 3 cars via update

Ford is updating a large number of 2016 model year cars equipped with SYNC 3 infotainment software, adding Android Auto and CarPlay to the vehicles with a free, over-the-air update via Wi-Fi, or using either USB or going through their dealer. The upgrade will be available for around 800,000 vehicles in total, giving a huge number of Ford car owners the chance to get big infotainment improvements without having to buy a newer model car. The OTA update option is also a big step for Ford – it's the company's first for software ever, and it's one of the major reasons that Ford recently hired around 400 new mobile smartphone engineers, the company tells me. For CarPlay, users will still also need to upgrade their vehicle's USB hub to make this work (which will also incur a dealer visit and a cost), but for those on Android, all that's required is a simple software installation. The USB install method is also faster, but the Wi-Fi update option is the start of the company's efforts to really increase its OTA update program, which will be used for security improvements as well as infotainment bumps. Even with a dealer visit and hardware upgrade for CarPlay, this sounds like a worthwhile thing for 2016 vehicle owners to do. CarPlay and Android Auto are huge upgrades vs. most in-car software, offering navigation and entertainment options that follow you from your phone to your car. Retroactively offering this kind of thing to car owners is a definite change in tone for carmakers, since they typically use these kinds of things as incentives to get people interested in vehicle model updates. But as data becomes increasingly important to automakers as a business, it makes sense to encourage greater in-car use of devices.Written by Darrell Etherington for TechCrunchRelated Video: Auto News Ford Lincoln Technology Infotainment android

STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

Ford CEO Mark Fields takes home $18.6 million

Sitting atop the throne at Ford Motor Company is, as it turns out, a fairly lucrative gig. We make that statement after learning, through SEC filings, that FoMoCo's Mark Fields raked in $18.6 million in compensation during his first year as CEO. Now, as is so often the case, Fields' earnings weren't just straight salary. Only $1.7 million of that sum was from his salary, while another $3.2 million came from cash bonuses. The remaining $13.7 million, though, came from what The Detroit Free Press called "long-term stock options, performance equity awards and compensation for items such as security and travel," according to the SEC filing. That makes for a significant raise for Fields, who made $10.1 million in 2013, but it still doesn't match his predecessor, former CEO Alan Mulally. The 69-year-old Mulally earned $23.2 million in his final year as CEO, while bringing in $1 million last year as part of a $22 million compensation package. Fields' earnings may ruffle some features for a few reasons. First, while the Freep reports that Ford hit 91 percent of its performance goals, 2014's earnings were down $4 billion, to $3.2 billion, compared to the $7.2 billion the company made in 2013. On top of that, the CEO's take-home might be sour grapes for hourly employees, who were only treated to checks worth $6,900, as part of a profit-sharing plan. To that, Ford said in a statement that, "We remain absolutely committed to aligning executive compensation with the company's business performance and to tying a significant portion of executive compensation to long-term shareholder value." News Source: The Detroit Free PressImage Credit: Paul Sancya / AP Earnings/Financials Ford alan mulally Mark Fields