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Chevy's latest Silverado videos assume we're idiots

UPDATE: This article has been revised to reflect that any mention of materials used in a future Chevrolet Silverado is speculation. Can we have a sound, rational debate about the merits of aluminum versus steel? According to Chevrolet's latest marketing videos pitting the Silverado against the Ford F-150, the answer is no. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of course, this will all be a hilarious joke when an aluminum-bodied Silverado comes in 2018. That's an if, as a member of the General Motor public relations team has reminded me that any articles regarding future product are pure speculation. Until then Chevy needs to sell the current Silverado, with its body comprised chiefly of steel, against the Ford F-150's lightweight aluminum panels. Instead of touting the merits of the "most-dependable, longest lasting pickup," the strategy seems to center around negative propaganda towards the 13th element. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of the three videos, the most fair is Silverado vs. F-150 Repair Costs and Time: Howie Long Head to Head. Basically: aluminum costs more than steel, it's more difficult to repair, and requires special equipment for body shops. In terms of Chevy versus Ford, the blue oval truck costs more and takes longer to repair - an average of $1,755 more and 34 more days in the shop, according to the ad. But why stop there when you can have pitchman Howie Long raising an eyebrow at random facts? When Silverado Chief Engineer Eric Stanczak says of the Ford, "It's manufactured in a way that combines aluminum, rivets, and adhesive in a process that's different than Silverado." Long responds, "Huh. Interesting." At the end of the video, Long says "I'd be interested to know what happens to insurance costs." Note he's not saying anything substantive. If Chevy's legal team could sign off on some facts about insurance rates, it would be in this ad. On our Autoblog Cost to Own calculator, there is no significant difference in projected insurance costs between the two trucks. But at least that ad has facts. The other two videos are pure hype. In Cages: High Stength Steel, real people are asked what they think of aluminum and steel in a room with two cages. Then a bear is released into the room, and the subjects scurry to the safety of the steel cage.

Ford's Mulally makes shortlist for Microsoft CEO

Ford CEO Alan Mulally has made the short list to take over tech giant Microsoft, lending further credence to rumors that the 68-year-old former Boeing exec would ditch Dearborn and move to Redmond.
The report comes from Reuters, which claims that alongside Mulally, former Nokia CEO Stephen Elop and three candidates from within Microsoft are on the short list to succeed Steve Ballmer at the company's helm, although previous reports claim the Ford exec is the number one candidate. Mulally is currently working without a contract, although Bill Ford seems to believe that he isn't likely to depart. Despite this belief, Ford was quoted just last month talking about the depth of talent on the Blue Oval's executive team.
"There is no change from what we announced last November. Alan remains fully focused on continuing to make progress on our One Ford plan. We do not engage in speculation," said Ford spokesman Jay Cooney.

Ford Apollo edition Mustang nets $230K for charity

Ford's Apollo Edition Mustang won't be going to the moon anytime soon, but the specially modified pony car will be helping young people learn to fly thanks to the $230,000 raised from its charity auction during AirVenture in Oshkosh, WI. All of the funds go to the Experimental Aircraft Association's Youth Aviation Programs that assist kids in becoming pilots. Eight specially modified Mustangs are responsible for raising about $3 million for the charity to date. With inspiration from the Apollo Program and a 2015 Mustang GT as a canvas, Ford Design manager Melvin Betancourt needed to create a road-going rocket ship dedicated to this massive engineering accomplishment. He definitely succeeded. The car is ready to takeoff with its supercharged 5.0-liter V8 pumping out 627 horsepower and 540 pound-feet of torque. The orange LEDs underneath make it look ready to blast into orbit, too. The exterior mixes patriotic imagery with lightweight carbon fiber performance parts, and on the interior, additional embroidery pays homage to the whole project of reaching the moon. Each year Ford returns to AirVenture with a new, customized 'Stang. In 2014, the car took inspiration from the F-35 Lightning II. The US Air Force Thunderbirds tribute car in 2013 and the Navy Blue Angels version in 2011 both raised $400,000 for the EAA charity. The SR-71-inspired example from 2010 went for another $375,000. Related Video: Ford Apollo Edition Mustang Celebrating the Apollo Missions Raises $230,000 to Support EAA Youth Aviation Programs • U.S. Apollo spaceflight program inspired one-of-a-kind 2015 Ford Apollo Edition Mustang sold at charity auction July 23 at EAA AirVenture in Oshkosh, Wisconsin • 100 percent of proceeds benefit EAA youth aviation education programs, including Young Eagles • Unique Ford vehicles have raised approximately $3 million for EAA youth aviation programs, including Young Eagles DEARBORN, Mich., July 30, 2015 – The one-of-a-kind Apollo Edition Ford Mustang, developed by Ford Motor Company, raised $230,000 at the Gathering of Eagles charity event July 23. Proceeds from the auction – held during the Experimental Aircraft Association AirVenture Oshkosh 2015, the World's Greatest Aviation Celebration – benefit youth aviation education programs, including the Young Eagles. The Young Eagles has provided free introductory flights to more than 1.9 million young people since 1992, helping to grow the next generation of aviators.