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Ford tops mid-year ranking of brands in the US

YouGov's mid-year Brand Index rankings of America's best perceived brands has been released, and Ford has found its way to the top. The Dearborn, Michigan based manufacturer beat out online shopping giant Amazon, The History Channel, and home improvement superstore Lowe's, to take the top spot.
Ford jumped from sixth overall in 2012 to first for 2013, but those that have been watching these rankings shouldn't be hugely surprised. Ford was rated the best perceived automotive manufacturer by the same organization last year. The Blue Oval's success on the overall brand rankings is made all the more impressive by the complete lack of other automakers on the list.
YouGov (that is, survey respondents) cited Ford's first quarter of 2013 business, which saw an increase in market share and the best earnings recorded in over 10 years. Successfully launching the Focus and Fusion (pictured) and keeping them fresh in the minds of consumers has also contributed to Ford's best overall score.

2015 Shelby GT350 Mustang sounds racy as it revs [UPDATE]

UPDATE: It seems as though the GT350 exhaust was just too hot for YouTube. The video has been removed, as you can see. We'll keep combing the Interwebs for a new version. If you're somehow still on the fence about the 2015 Ford Shelby GT350 Mustang, then this video should provide some healthy encouragement about the new coupe. There's no high-speed action here, but you get to experience the wonderful sound of the GT350's 5.2-liter V8 with a flat-plane crankshaft start up, idle and throw some revs. At a twist of the key, the engine barks to attention, and a wonderfully crisp shriek comes from the exhaust when the driver blips the throttle. The GT350 even has a growly baritone at idle. According to the YouTube description, this car was on hand at the Carroll Shelby Tribute and Car Show in Gardena, CA. Unfortunately, videos online might be the best chance for many people to hear the wail of the latest GT350 for now. Ford is only building a total of 137 of them for the 2015 model year, but the numbers should pick up when the 2016 model year begins in just a few months.

2016 Ford F-150 gets sporty new sport mode for added sportiness

Good news, everyone! The Ford F-150 fullsize pickup truck is getting a new sport mode for 2016. Because it needs it, or something. "Crazy-smart Ford engineers have struck again – this time blending the sport mode feature borrowed from the all-new Mustang with the reduced weight of the all-new F-150 to deliver an engaged, dynamic driving experience with any of the four high-output, fuel-efficient powertrains available to truck customers," Ford says in its press release. In fact, the Mustang tie-in comes up a few other times. "An advanced feature of F-150's six-speed automatic transmission is its ability to match engine rpm as it downshifts in slowing for a corner. Electronics calibration for this feature comes straight out of Mustang." That's right, folks. A two-ton truck with rev-match downshifts. The F-150's sport mode holds the transmission in the powerband, limiting upshifts during more spirited driving. "It makes Mustang come alive, and we feel it does the same thing in F-150," says one Ford engineer. Sport mode is activated by pushing the tow/haul button twice, at which time an amber "S" illuminates in the dash. We're hoping this also means that pushing the sport button in a Mustang will activate tow/haul mode. Sport mode is standard on all 2016 F-150s, and can be used with two- or four-wheel drive. More details are available in the release, below. Related Video: F-150 PERFORMANCE ENHANCED BY NEW SPORT MODE - 2015 Ford F-150's 700-pound weight savings, its choice of four high-output, more fuel-efficient powertrains, and – for the first time ever – an on-demand sport mode combine to enable an improved driving experience for truck customers - Six-speed automatic transmission with sport mode is standard across F-150 lineup; system operates in two-wheel drive, four-wheel-drive automatic and four-wheel-drive high settings - Automatic transmission technology used for both Mustang and F-150 was jointly created – allowing some performance advantages of the pony car to be applied to the pickup truck for a more responsive driving experience DEARBORN, Mich., Aug. 5, 2015 – Crazy-smart Ford engineers have struck again – this time blending the sport mode feature borrowed from the all-new Mustang with the reduced weight of the all-new F-150 to deliver an engaged, dynamic driving experience with any of the four high-output, fuel-efficient powertrains available to truck customers.