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Ex-GM VP LaNeve takes over Lincoln ad agency

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...

Ford to add Android Auto and CarPlay to 2016 SYNC 3 cars via update

Ford is updating a large number of 2016 model year cars equipped with SYNC 3 infotainment software, adding Android Auto and CarPlay to the vehicles with a free, over-the-air update via Wi-Fi, or using either USB or going through their dealer. The upgrade will be available for around 800,000 vehicles in total, giving a huge number of Ford car owners the chance to get big infotainment improvements without having to buy a newer model car. The OTA update option is also a big step for Ford – it's the company's first for software ever, and it's one of the major reasons that Ford recently hired around 400 new mobile smartphone engineers, the company tells me. For CarPlay, users will still also need to upgrade their vehicle's USB hub to make this work (which will also incur a dealer visit and a cost), but for those on Android, all that's required is a simple software installation. The USB install method is also faster, but the Wi-Fi update option is the start of the company's efforts to really increase its OTA update program, which will be used for security improvements as well as infotainment bumps. Even with a dealer visit and hardware upgrade for CarPlay, this sounds like a worthwhile thing for 2016 vehicle owners to do. CarPlay and Android Auto are huge upgrades vs. most in-car software, offering navigation and entertainment options that follow you from your phone to your car. Retroactively offering this kind of thing to car owners is a definite change in tone for carmakers, since they typically use these kinds of things as incentives to get people interested in vehicle model updates. But as data becomes increasingly important to automakers as a business, it makes sense to encourage greater in-car use of devices.Written by Darrell Etherington for TechCrunchRelated Video: Auto News Ford Lincoln Technology Infotainment android

2016 Ford Mustang gets new packages, trim and hood-vent turn signals

Ford just introduced the 2015 Mustang last year, but the iconic pony car is already getting a few minor updates for the 2016 model year consisting primarily of new options packages and trim. For starters, Ford is bringing back the turn indicators integrated into the hood vents, first launched on the Mustang nearly half a century ago, which will now be fitted as standard on the Mustang GT. The feature was apparently requested by customers, and signals to the driver when the turning indicator is on. Premium models also get the new Sync 3 system. The Blue Oval automaker is also offering racing stripes in black or silver on the Mustang GT and Mustang EcoBoost, along with a black roof option. There's a new Pony Package available for the EcoBoost Premium model as well, with 19-inch polished alloys, special grille, side stripe and chrome window surround. Customers ordering a Mustang GT fastback or convertible can opt for the Black Accent Package with murdered-out wheels, spoiler, taillamp trim and logos. There's a California Special Package being offered on the Mustang GT Premium with such touches as 19-inch black machined alloys, hood and side stripes, black spoiler, mirror and hood vents, dark taillamp accents, a front splitter, special grille and gas cap, strut tower brace and an interior decked out in black leather with suede inserts and red stitching. Finally, Ford is offering a Performance Package for the Mustang GT convertible with the manual transmission, similar to the kit available for the fastback but catered to the drop-top. The package includes upgraded suspension, Brembo brakes, 19-inch black-painted alloys, a larger radiator, strut tower brace and K-brace, retuned electronics, a Torsen limited slip differential, machine-turned aluminum instrument panel, a new splitter and the removal of the rear spoiler.