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2022 GMC Sierra Denali Ultimate vs. 2022 Ram 1500 Limited Longhorn vs. Ford F-150 Limited | Luxury truck interior face-off

GMC's new uber-expensive 2022 Sierra Denali Ultimate is the latest luxury truck to nudge toward six-figure territory. With demand for upmarket half-tons surging, GMC's otherwise-solid pickup found itself in desperate need of an interior remodel. For 2022, we're getting just that, and it appears ready to take the fight to the segment's best, including the 2022 Ram 1500 Limited and 2022 Ford F-150 Limited. Here's the new Denali Ultimate interior in all of its full-grain, open-pore glory. 2022 GMC Sierra 1500 Denali Ultimate vs. 2021 GMC Denali  Not only did the material quality and styling both improve greatly, but the new truck also gets a completely different shifter setup (truck buyers don't like column shifters anymore, apparently). It would actually be difficult to overstate the quality of the upgrade here; the photos really speak for themselves. It's also worth noting that in addition to looking significantly more upscale than the model it's succeeding, the new Denali interior also differs a bit more from its Chevy counterpart than its predecessor did. Here's the new Silverado High Country for reference: While some elements do carry over, the entire dash design is different, down to the positioning of the heating and cooling vents. While the main HVAC controls are essentially carried over, note that they're pretty much the only ones. Even the horizontal bar of switches running along the center stack is positioned differently between the two. Yep. This is a pretty big upgrade over the 2021 cabin, and clearly the range-topper in GM's truck hierarchy. But what of the competition? 2022 GMC Sierra 1500 Denali Ultimate vs. 2022 Ram Limited Longhorn Southfork This one's tough. We're going to have to spend time in them back to back, but the Ram Limited, with its various anniversary editions and other special permutations, is certainly the interior to beat. To our eyes, the Sierra's more horizontal layout is a bit more modern and perhaps luxurious-looking than the more upright cabin treatment of the Ram, but it's tough to say for certain from photos. Both the Denali Ultimate and Ram Limited carry their upscale feel into their back benches too, which is something we can't say quite as confidently about our next contestant.  2022 GMC Sierra 1500 Denali Ultimate vs. 2021 Ford F-150 Limited The Ford F-150 Limited holds its own, but it's probably the least photogenic of the models we've looked at here, at least apart from the outgoing Denali.

Ford hires France's former first lady

Celebrity endorsements are nothing new in the auto industry, but Ford is hoping that putting one of France's best-known faces into an odd new ad might get buyers there to consider a Blue Oval rather than a Peugeot or Renault. The company has hired France's former First Lady, singer, and model Carla Bruni to take on the role of an aggressive soccer coach in the new ad. The idea behind the campaign is to get buyers to think about a big switch too. According to Automotive News, Ford holds just a 4.3 percent market share in France. Meanwhile, PSA Peugeot-Citroen has 26 percent, and Renault holds 30 percent. With such a huge discrepancy, even a few tenths in Ford's favor would likely be considered a victory. Ford's actual commercial is an odd piece of auto advertising, though. Not a single vehicle appears in the whole thing, and there isn't a bit of Blue Oval branding on it, either. Although, a link at the end does go to a page for the automaker. You can still watch the video, even if you don't speak French; just be sure to turn on the closed captions.

UAW to vote on strike authorization amid claims Detroit talks are moving slowly

DETROIT — About 146,000 members of the United Auto Workers union will vote next week whether to authorize their leaders to call strikes against the Detroit automakers. Union President Shawn Fain told members in a Facebook Live appearance Tuesday that the talks, which started in mid-July, are moving slowly and have yet to get to wages and other economic issues. The union's contracts with General Motors, Ford and Stellantis expire in about a month, at 11:59 p.m. Sept. 14. “If we want to make progress at the bargaining table, we need to show the companies that it's not just talk,” Fain said of the strike vote. He told local offices to report the results of their votes to the union headquarters by Aug. 24. Strike authorization votes are a routine part of contract talks and are often overwhelmingly approved, but Fain said the vote is a sign of the union's strength. Fain has set high expectations for the contract talks and says the union will seek more than 40% general pay raises over four years, restoration of pensions for newer hires, cost-of-living increases, an end to wage tiers, and other benefits. He has said workers can make big gains but must be ready to strike to get them. The union also wants guarantees that it will represent workers at 10 U.S. electric vehicle battery plants proposed by the companies. Most are joint ventures with Korean battery companies. Much of Fain's rhetoric has been focused on Stellantis, the most profitable of the three companies with the highest profit margins. Fain has complained that Stellantis is seeking concessions in the contract when the union wants gains. But a union spokesman said singling out Stellantis doesnÂ’t mean the UAW has picked a company as a strike target, and it could choose all three. He said the union doesn't plan to extend the contracts beyond Sept. 14. Automakers say they are facing billions of dollars in development costs as the industry shifts from combustion engines to electric vehicles. In a letter to employees last week, Stellantis Chief Operating Officer Mark Stewart accused Fain of “theatrics and personal insults” that Stewart said will not help to reach a deal. He wrote that the company is committed to an agreement based on “economic realism” that supports the viability of Stellantis' operations while rewarding workers. The company, he wrote, wants to find solutions to protect Stellantis from nonunion companies with lower costs and additional costs from moving to electric vehicles. “Mr.