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UK Mustang buyers want big American V8s

Just before Ford ended its marketing partnership with Europe's UEFA Champions League soccer tournament last year, it showcased the 2015 Mustang during the event final in Lisbon, Portugal. Ford put 500 Mustangs up for pre-order to viewers in 20 countries, 130 of them right-hand-drive models for the UK. It didn't take 30 seconds for every car to be snapped up because almost 10,000 people tried to buy them. That's how hungry Europe is for the Mustang. That helps explain why orders for the pony car in the UK already number almost 2,000 units, which ties up production past July 2016. Ford UK released a few details on the order habits of that kingdom united, saying 80 percent have taken the coupe over the convertible, and 70 percent have gone for the 410-horsepower, 5.0-liter V8. That compares to 52 percent of US buyers taking the V8 instead of the V6 or the 2.3-liter Ecoboost. The UK V8 output number is 25 ponies down on our US model because of the switch to right-hand drive, the steering assembly location requiring a new exhaust manifold. The 2.3-liter EcoBoost is the only other engine offered there. The row-your-own set nips the slushbox crowd, 55 percent of buyers choosing the six-speed manual, and Race Red is the most popular of the ten available colors with 23-percent uptake. The graphic above breaks it all down, the press release below spells it all out. Related Video FIRST UK DELIVERIES IN SIGHT AS FORD MUSTANG ORDERS ACCELERATE TOWARDS 2,000 BRENTWOOD, Essex, UK, August 24, 2015 – Almost 2,000 Ford Mustang orders have been taken in the UK since January as the first right-hand drive cars begin to roll off the production line at Flatrock Assembly Plant in Michigan, North America. The Ford Mustang – introduced in the U.S. more than 50 years ago – has excited fans across the globe, but has never been available to order with right-hand drive, until now. The first UK customer deliveries are expected from November, with extra supply secured to meet the greater than expected demand. So far, 80 per cent of UK customers have opted for the fastback body style over the convertible and 70 per cent have specified the 416PS 5.0-litre V8 engine over the more fuel-efficient 317PS 2.3-litre EcoBoost engine. Mustang's six-speed manual transmission is the slightly more popular choice (55 per cent) over the six-speed automatic, which comes with sporty SelectShift paddle control.

2015 Ford Mustang gets pricing, configurator and less weight than expected

It's here; it's finally here. No more speculating or looking at dealer order guides, the configurator for the 2015 Ford Mustang is finally online. That means you should put down whatever you're doing and build your new 'Stang. Weight data for the new model has also leaked out, and while there is an increase, it's less than previously rumored.
The basic V6 coupe carries a base price of $23,600, plus an additional $825 destination charge for all models. Upgrading to the 2.3-liter Ecoboost costs $25,170, and the Ecoboost Premium is $29,170. If you need a V8 in your life, the Mustang GT is $32,100 or $36,100 with the Premium package. That puts the starting price up about $1,000 over the previous generation for the V6, but the turbocharged four-cylinder starts about $1,400 less than the V6 Premium, which is no longer available. Prices for both V8 models jumped about $1,000, as well.
If you need the convertible Mustang, the V6 starts at $29,100, excluding destination, $1,590 more than last year. The Ecoboost Premium 'vert is $34,670, and the GT droptop is $41,600.

STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.