1957 Ford F-100 Pick Up Truck on 2040-cars

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Ford files trademark application for 'Model E'

In early December, Ford filed an application with the US Patent and Trademark Office for the name "Model E." Historically, Ford never produced a Model E, and while automakers are known to file for trademarks they never use, some have wondered if the application might be used for a concept car.
Based on other recent events, though, it could be a legal move. In 2000 Ford sued an online start-up called Model E over the similarity of that name to Ford's industry-shaping Model T, but the judge dismissed the case citing lack of proper grounds. In August 2013, Tesla applied for trademark registration for Model E, and at the time, Ford said it would review the application. Tesla actually made two applications for Model E, one for automobiles and structural parts therefore, the other for "providing maintenance and repair services for automobiles," and there are plenty of theories about what the name could be applied to.
The Published for Opposition date for Tesla's applications is December 31, 2013, after which anyone who thinks they'd be harmed by Tesla being granted the trademark gets 30 days to register their issues. This is just speculation, but Ford's application - which was filed for automobiles only - might be about protecting what it sees as unwelcome encroachment on the name Model T, protection it wasn't able to enforce before when the stakes were only online and much smaller.

Ford Fusion demand outstripping supply

The attractive new 2013 Ford Fusion has done wonders for the brand in the highly competitive midsize sedan segment - the vehicle is up nearly 22 percent compared to last year. But that sales momentum may soon hold steady due to low inventory levels of the new Fusion across the United States.
According to a report in The Detroit News, citing automotive data and Ward's Auto, Ford currently has a 39-day supply of the Fusion. That might sound fine, but a normally healthy average is about a 60-day supply. If Ford were to stop production on the Fusion today, there would only be enough vehicles available to get through another five weeks of sales, according to the News.
Currently, Ford produces the Fusion at its three-shift assembly plant in Hermosillo, Mexico, and will add production at its facility in Flat Rock, MI later this year. A Ford spokesperson told The Detroit News that when Flat Rock production comes online, the automaker will need to rush new stock out to the regions with the most demand for the Fusion. Ford has doubled its coastal retail market share, with huge amounts of growth in areas like Los Angeles, San Francisco and Miami, the News reports.

Are you a new Ford Mustang SVO? [w/video]

When Ford announced that its 2015 Mustang would arrive with a 2.3-liter EcoBoost four-cylinder engine, three letters came to mind: SVO. While Ford hasn't said a word regarding the rebirth of a Mustang SVO model, this latest set of spy shots shows us something very, very interesting. Allow us to explain.
The Mustang prototype in these photos looks very similar to the GT500 test cars we've spotted before - same bulging hood, aggressive front fascia and air vents aft of the front wheels. What's different, however, is around back. Have a look at the exhaust, and note that instead of the GT500's usual quad pipes, two of the exhaust outlets have been capped off.
Our spies point out that these exhaust outlets could be closed for some sort of emissions testing or another engineering reason, but it's also important to note that the engine and exhaust notes of this car sound completely different from earlier GT500 prototypes. We've got a video below that compares the two.