1951 Ford F-100 on 2040-cars

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NHTSA investigating Ford's solution to May 2014 power steering recall

The National Highway Traffic Safety Administration is investigating a complaint that Ford's response to a May 2014 recall of the 2008 to 2011 Ford Escape and Mercury Mariner doesn't quite go far enough to solve a troubling power-steering problem. Roughly a year ago, Ford recalled nearly a million vehicles after it was found that a problem with the torque sensor's communication with the power steering control module could cut steering assistance for drivers. While manual steering would still be available, the problem was enough to ask drivers to report in to have the PSCM inspected, and if necessary, replaced (along with the torque sensor, or in dramatic cases, the entire steering column). That would only happen, though, if trouble codes were being thrown. If there weren't any problems, dealers were told to simply update the PSCM's software so that any issues between it and the torque sensor would simply throw a visual and audio warning – power steering would still be maintained. The petitioner claimed that following the recall work, he still experienced a problem with the torque sensor. According to NHTSA, a claim was made that Ford didn't go far enough in its solution to the problem, and that "the software update itself may in fact cause further issues with the affected vehicle's power steering, causing it to fail, and ultimately requiring replacement of the torque sensor or entire steering column." The petition was filed in early February and is now officially being looked into by NHTSA.

UK auto magazine says this is the best car commercial of all time [w/videos]

There have been many great car commercials over the years, but is it possible to define the best? Well, Ad Week recently took a crack at it by rating the top commercials of the year by looking at their view counts on YouTube, but Auto Express took a more democratic approach by putting the decision to a vote. Just after Thanksgiving, Auto Express came up with a list of the 20 popular commercials, and it tasked its readers with choosing the winner for the best car ad of all time. The winner? Honda's 2003 commercial for its then-new European Accord titled "The Cog."
While the ad never aired in the US, most car people have surely seen the impressive Rube Goldberg-style spot. In fact, the only commercial on this list that we saw on US television was the Volkswagen ad "The Force," but many of the others have become viral videos, including transforming and dancing Citroën C4. Of the 19 other commercials that vied for the title of best ad of all time, only the Ford Puma "Steve McQueen" commercial gave Honda a run for its advertising money.
Scroll down to watch Auto Express' top five commercial in order and to check out a press release, then let us know some of your favorite car commercials in Comments.

Recharge Wrap-up: DriveNow in Brussels, DOE funds H2 projects

The DriveNow carsharing service – a joint venture between BMW and Sixt – has expanded to Brussels, Belgium. In addition, 20 percent of the entire DriveNow fleet is now made up of electric vehicles, and more than 150,000 of the service's 600,000-plus customers have had their first EV driving experience through DriveNow. Users in most of the 10 cities in which the program operates have access to the BMW i3, which have been part of the fleet since 2013. Read more from Green Car Congress. The US Department of Energy (DOE) is providing more than $13 million in funding for the advancement of hydrogen and fuel cell technologies. The DOE's Fuel Cell Consortium for Performance and Durability (FC-PAD) will help fund projects from General Motors, 3M, the United Technologies Research Center, and Vanderbilt University to reduce the use of platinum and increase the performance and durability of fuel cells. The DOE's Hydrogen Materials—Advanced Research Consortium (HyMARC) is funding hydrogen storage projects by Argonne National Laboratory, Penn State, University of Hawaii, Manoa, and University of Missouri, St. Louis. Read more from the DOE. The Advanced Diesel-Electric Powertrain (ADEPT) program's 48-volt lead-carbon battery will help next-generation cars meet future emissions requirements. ADEPT, of which Ricardo, Ford, and the Advanced Lead Acid Battery Consortium (ALABC) are partners, will present its results at the Cenex LCV2016 low-carbon vehicle conference at Millbrook on September 14 and 15. The "intelligent electrification" mild hybrid system will be showcased in a Ford Focus demonstration car. The system provides fuel efficiency and CO2 emissions benefits comparable to that of a full hybrid diesel powertrain, but at a lower cost. In addition to the lead-carbon battery (which is lithium-free and easily recyclable), the mild hybrid powertrain uses a Ford ECOnetic 1.5TDCi engine, advanced belt starter generator, and Turbine Integrated exhaust Gas Energy Recovery System (TIGERS). Read more in the press release below. Hybrid vehicle with 48V advanced lead carbon battery on path to meet future ultra-low emissions targets · ADEPT programme aims to demonstrate technology capable of providing near full-hybrid equivalent fuel economy at significantly lower cost · UltraBattery® advanced lead-carbon battery pack, provides a high power, high endurance, easily recyclable, lithium-free low-cost energy storage solution.