2002 Ford Explorer on 2040-cars

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Here's how Detroit is selling more luxury vehicles than Germany and Japan

Now there's an attention-grabbing headline, eh? Although the answer to the riddle - pickup trucks and SUVs - might be somehow deflating, the numbers involved deserve a going over. According to TrueCar's figures (click on the table to enlarge), six of the year's ten best-selling vehicles in the US that sell for a transaction price above $50,000 are body-on-frame, and the Mercedes-Benz E-Class is the only foreigner to crack the top five. Every enthusiast knows that pickup trucks are 'Murica's most popular vehicle by a colossal margin, and there have been plenty of reports about the popularity of luxuriously appointed trucks and SUVs, but compare these figures from TrueCar: 70 percent of Chevrolet Tahoe sales have a transaction price above $50K, and The Bowtie is expected to make $3.9 billion in revenue on 66,945 predicted high-dollar sales; 95.1 percent of E-Class sales break $50K, so the German company will make $4.0 billion on 67,006 predicted sales in that pricing sphere. It's about the only time you'll see the Tahoe ranked right next to Mercedes' bread-and-butter sedan. Ram is ahead of those two with $4.2B coming from $50K-plus sales. The Ford F-Series does almost as much revenue as the next three combined, with an expected $10.8 billion coming from sales of trucks over $50K - more than a quarter of the model's total sales, when a base F-150 can be had for about $26,000. Yes, the Germans make a lot more money on fewer sales, but considering the comparison, the bottom line isn't too troubled by such facts. Weighing like-for-like, the full-size Ford walks it in every category; elsewhere, the Chevrolet Silverado outsells the Ram, but the Ram outsells the Chevy by 6.7 percent above $50K. And for all the flak GMC takes over swapping out grilles, the Sierra also outsells the Chevy in the well-appointed segment, 16.1 percent of sales versus 11 percent – the Professional Grade brand is a huge profit center for The General. You'll find more info in the TrueCar press release below. TrueCar finds pickup trucks far outsell premium brands among top 10 vehicles over $50,000 Ford F-Series pickup sales over $50,000 surpass combined BMW 3, 5, 7 Series luxury car sales SANTA MONICA, Calif. (December 10, 2014) - TrueCar, Inc., the negotiation-free car buying and selling platform, finds mainstream pickup trucks and sport-utility vehicles dominate U.S.

GM also sheds parts from its pickups to boost payload ratings

The row between Ford and Ram over who boasts the best-in-class tow rating for heavy duty pickups has revealed a number of things. Chief among them is a report that Ford removes items like the spare tire, jack, radio and center console from its vehicles in a bid to lower its base curb weight and therefore keep the truck's gross vehicle weight rating down.
For those that need a refresher, GVWR is the vehicle's curb weight plus its maximum payload. A lower GVWR allows Ford to station its F-450 among the so-called Class III pickups, despite the fact that internally, it has the makings of a more brutish Class IV truck.
Ford explains away these deletions, saying a customer could order their vehicle in such a manner. It has also come to light that Ford is not the only automaker to engage in such practices.

Ford F-450 claims best-in-class towing, company abandons practice of removing items to boost payload number

The ongoing heavy-duty truck battle between Ford and Ram is showing no signs of slowing down. The Blue Oval is trying to remove at least one point of contention between the two brands by testing its 2015 F-450 Super Duty using the Society of Automotive Engineers J2807 towing standard, which Ram also uses. In the new evaluation, the F-450 is rated at a max towing capacity of 31,200 pounds. That's an identical amount as under Ford's own, previous test.
"We leave no doubt with customers that the F-450 pickup truck has best-in-class towing of 31,200 pounds - whether tested using our own internal towing standards or SAE J2807," said Raj Nair, Ford group vice president for Global Product Development, in the company's release.
At the same time, Ford is also changing how it calculates the F-450's payload. Instead of using its minimum curb weight as before, the brand is now using the truck's base curb weight. The revision lowers the pickup's rating to 5,300 pounds, compared to 5,450 pounds previously. The company said in its announcement that the reason for this is "aligning its payload rating practices with other manufacturers to make it easier for customers to compare vehicles." General Motors made a similar switch for its pickups in August.