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Report: GM struggling to market turbo technology

In the automotive realm, marketing can sometimes prove just as important as the actual product. Take, for instance, Ford's well regarded EcoBoost technology, which couples turbocharging with direct injection to produce more horsepower and reduce fuel consumption. Would it surprise you to hear that General Motors has had similar technology on the market for over three years?
It's true. GM's first turbocharged, direct injected powerplants hit the market for the 2007 model. The 2.0-liter Ecotec mills put down an impressive 260 horsepower and a matching 260 pound-feet of torque, and they were lauded by the press in the engine bays of the Pontiac Solstice, Saturn Sky, Chevrolet Cobalt SS and Chevrolet HHR SS. But few people outside a core group of enthusiasts actually remember this fact.
Says Uwe Grebe, executive director of GM's global advanced engineering, "We didn't have a badge and say, 'This is the most important thing we will put on all our brochures.'" Ford, however, did just that, and it's EcoBoost engines are right at the tips of all our tongues when we discuss today's most advanced powerplants. So, how does The General fix its mistake?

Crowdsource funding push on to save historic Ford buildings

Detroit has no shortage of old, abandoned buildings, both within the city and in the surrounding communities. Few, though, have the historical significance of the old Ford Highland Park facility. Home to the very first moving assembly line, Highland Park was designed by the legendary Albert Kahn, and was one of the homes of the Model T.
Now, the Woodward Avenue Action Association is attempting to buy both the 40,000-square-foot admin building, which is located off the historic Woodward Avenue, and an 8,000-square-foot garage. The WAAA's goal is to convert the buildings into an automotive heritage center. The Detroit News spoke to the interim director of the WAAA, Deborah Schutt, who commented, "[Metro Detroit has] not been very good at telling our own story. So we've decided, let's pull everything together and tell our story."
The WAAA made an offer of $550,000 to buy the two buildings, and has $400,000 from the Michigan Department of Transportation and another $15,000 from the Michigan Economic Development Corporation. It's trying to raise a further $125,000 through crowd-sourcing, starting a campaign called "Five Dollars A Day," after old Hank Ford's $5-per-day wage for line workers.

Will the Ford GT make 630 hp?

Ford intends to build just 250 examples of the next-generation GT annually when production begins next year. That's low even by supercar standards, but anyone with an Xbox One can drive the highly anticipated model right now in the demo for Forza Motorsport 6. The car is even on the cover of the retail version, but the game might be giving a glimpse at one of the upcoming vehicle's biggest secrets. According to the specs page, the GT makes 630 horsepower and 539 pound-feet of torque, according to Motor Authority. Weight is shown at 2,890 pounds with a front/rear distribution of 43/57. Until now, Ford's only comment on the GT's output from its 3.5-liter twin-turbo V6 is "more than 600 horsepower," and that's certainly the case here. If accurate, the figures make the new model 130-hp more powerful than than the last GT, while also being hundreds of pounds lighter. Compared to modern competitors, the GT would be less powerful than a Ferrari 488 GTB and heavier than a McLaren 675LT. Unfortunately, Ford isn't commenting on the numbers in the game. "As we stated back at NAIAS, the Ford GT will produce more than 600 horsepower, and we can't speak to what Forza includes as specifications in their video game," company spokesperson Matt Leaver said to Autoblog via email. Don't think this is all doom and gloom, just yet. For one thing, more than numbers make a great car. Plus, the GT is still quite some way out from production, and spy shots still show it under development. Even if these figures are accurate at the time of Forza's development, that doesn't mean that they can't change in the meantime. Related Video: