2010 Ford Xlt 2wd on 2040-cars

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Mysterious small Ford spied in Germany

Our spy photographers have just popped off a few shots of something curious. This little runabout was spotted in Germany out testing with a current-generation Ford Fiesta. We're fairly confident the machine is a Ford, but exactly which Ford model is up for debate. The hatchback could be the next-generation Ka, but we've also heard that the Blue Oval supermini might not get a replacement. Our shooter says the five-door is a bit smaller than the current Fiesta, though there is a chance that this rig is just an engineering mule for drivetrain development. Then again, it could be a model built specifically for the South African market or China, or not a Ford at all.
Whatever it is and wherever it's headed, you can check out in the gallery for a closer look before heading into Comments to weigh in with your best guess.

Ford unveils Mustang 50th anniversary logo, plans merchandise

The Ford Mustang turns 50 years old this year, and this is the logo that will announce the milestone occasion on a special line of merchandise. The graphic is the result of an internal design competition, and Ford will give 50 different companies the license to use it on traditional logo merchandise like shirts and watches, along with some untraditional items like pinball machines.
Ford is going to begin the celebrations at this week's New York Auto Show and continue them throughout the year, but April 17 is the official birthday of the the pony car that just won't quit. You can expect to start seeing anniversary merchandise in the next couple of weeks.

Amazon is showcasing its big push into cars and transportation at CES

From making cars talk using Alexa's voice to managing data from factories full of robots, Amazon wants a big piece of the action in transportation, and next week at CES will unveil more about its strategy to achieve that goal than ever before. The Seattle retail and cloud services powerhouse plans to use the annual technology show in Las Vegas to unveil its plan to be a major player in self-driving vehicle technology, connected cars, electric vehicles and management of the torrents of data generated by automakers and drivers, company executives told Reuters. Amazon Web Services, which provides large-scale cloud computing and data management services, is central to Amazon's strategy. "We really are extending ourselves more and more out in the ecosystem from manufacturing to connected car," Jon Allen, head of professional services in Amazon Web Services' automotive practice, said in a telephone interview. "The takeaway message on this is if you go to CES this year we really are taking it as a 'One Amazon' view." Until now, Amazon has shown its transportation strategy to investors — and rivals — one piece at a time. Amazon has invested in self-driving software startup Aurora. It also has signed deals with automakers to deliver packages to vehicle trunks, help develop electric vehicle charging networks and use AWS to network their factories. The Seattle company will share the CES stage with partners such as virtual reality firm ZeroLight, electric vehicle startup Rivian, Canada's BlackBerry Ltd and video game software development company Unity Technologies. "It's our attempt to weave everything together in a single experience for our customers," Dean Phillips, AWS' automotive technical leader, told Reuters. "Customers don't distinguish AWS from Alexa from Amazon.com. It's Amazon."   Related: As GM readies Alexa convenience for vehicles, we ponder its dark side   At CES, ZeroLight and GM's Cadillac will demonstrate how they are partnering to develop an online vehicle configuration experience that will allow high-fidelity images of vehicles that consumers build online to be taken with them on visits to dealers, Phillips said. The process can open the door to dealers better meeting customer needs by knowing what users focused on when building their dream car. It has already boosted profit per vehicle at Volkswagen's Audi brand by an estimated 1,200 euros ($1,340), he said.