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Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.

eBay Find of the Day: 1970 Ford Torino King Cobra prototype

Over the last decade or so, competition in NASCAR has led to some pretty funky looking racecars. And when the sport was still up and coming, the tight competition actually led to some interesting production cars. The Dodge Charger Daytona and Plymouth Superbird are perhaps the most well-known cars of the sport's "aero wars" era but the Ford Torino King Cobra might have been the most memorable of all, if not for some different homologation rules established in 1970. The Torino King Cobra never made it to production and never competed in NASCAR, but three examples exist including this one now for sale on eBay.
Designed as a successor for the aero-tuned Torino Talladega, the Torino King Cobra has a sleeker front end with hidden headlights and a sloped nose. As the story goes, NASCAR made a rule change in 1970 requiring 3,000 of the vehicles to be produced, which was substantially more than the 500 units required by the previous rule. One of the three prototypes ever built - and the only one built with the Boss 429 engine - is now for sale on eBay with a starting bid of $500,000. With a little more than three days left on the auction there are still no bids, but in the grand scheme of things this seems like a relatively fair price for a rare piece of automobile and racing history.

Motor Trend pits Subaru WRX vs. Ford Focus ST

The Ford Focus ST has enjoyed a relatively calm, if brief, reign in the world of hot hatches. With nothing else in the class (in the States, at least) but the aging Mazdaspeed3 and Subaru Impreza WRX and the slow-selling Volkswagen Golf R, the Blue Oval's 252-horsepower five door has been the go-to vehicle for those that don't need the high-octane lunacy (and expense) of the rally bred Subaru Impreza WRX STI and Mitsubishi Lancer Evolution X.
Now, though, as the new Subaru WRX (it's not an Impreza anymore, though, neither is it a hatchback...) starts to arrive at dealers, the Focus ST appears to be under threat for the first time. Naturally, Motor Trend is here to figure out which one is the best, with another one of its Head 2 Head videos. Host Jonny Lieberman puts both cars through their paces, going above and beyond, quite literally, at the very end of the video.
Have a look below and let us know what you think of MT's verdict in Comments.