Like New 2005 Ford Excursion Diesel on 2040-cars

Auto blog

Ford to revisit CVTs?

Today, Ford wishes its first experience with non-hybrid continuously variable transmissions was far behind it. The Blue Oval was awash in complaints and a couple of class-action lawsuits over the CVTs used in its 2005-2007 Ford Freestyle, Five Hundred and Mercury Montego models, which were a manufactured in Batavia, Ohio as part of a joint venture with ZF. The company gave up on the CVT after just two years, but with fuel economy standards pressing automakers to conjure new tricks, Ford's global product development head, Raj Nair, is now saying the transmissions might make a return, "particularly in the low torque applications," says Automotive News. An obvious candidate for CVT consideration is the 1.0-liter Fiesta that can presently only be had with a five-speed manual. Beyond that, the company's 1.6-liter and 2.0-liter four-cylinder engines might fit the bill. Ford hasn't given any indication as to what vehicles it might use to reintroduce the CVT to the US market, or hints about timeline or who would develop it, however. Some CVT trivia: The 1990 Subaru Justy II was the first US passenger car offered with a continuously variable transmission - Subaru called it the ECVT. It handled gearing duties for a 1.2-liter, inline three-cylinder engine that got all of 70 horsepower. A contemporary blurb about the car begins with "Goodness, gracious, great gobs of gimmickry," and goes on to say that "We can't imagine where you would take this car for repairs, but we are certain that the one mechanic in the world who can fix it lives in a very expensive house." The transmission didn't win any fans, but the ECVT and the car have been largely forgotten, while Subaru played the long game and now you'll find its vastly improved Lineartronic CVT on six of the eight models it sells.

Ford C-Max sales hold steady despite fuel economy fracas

Despite the ballyhoo that accompanied Ford's lowering of the C-Max fuel economy figures, the Blue Oval is still seeing strong demand for the five-seat MPV, as Automotive News reports. Speaking to marketing boss Jim Farley, AN says that the controversy surrounding the C-Max's fuel economy figures won't force Ford to change its marketing strategy.
Ford lowered the fuel economy rating of the C-Max after public outcry and legal action by customers that were unable to reach the 47 miles per gallon promised by the window sticker. The new ratings were dropped about a month ago to 45 mpg on the freeway and 40 mpg in the city. Ford offered rebates for current C-Max owners, with $550 going to those that bought their car and $325 to lessees. The issue, says Ford, stemmed from testing standards that allowed the automaker to base the C-Max's fuel economy on the Fusion Hybrid, because they use identical powertrains. The C-Max's less aerodynamic shape wasn't taken into account, though.
Whether Ford's PR team handled the crises perfectly or people just aren't that bothered by a four-mpg drop in combined ratings, demand remains strong for the C-Max among consumers. Ford moved 3,000 units in August, which was a 12-percent jump over July sales. Meanwhile, consumer demand through third-party shopping websites remains strong as well, according to Autometrics, a data analysis company that spoke with Automotive News. While the long-term effects of the adjustments remain unknown, the C-Max appears to have fared well in the near term.

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.