2008 Ford Edge Sel on 2040-cars

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Ford considering bringing Ranger pickup back to the US

When Ford announced last month that it was moving Focus and C-Max production out of the Michigan Assembly Plant after 2018, it said that it was looking for other products to build at the facility and such proposals would be part of discussions with the UAW on a new contract. According to a report in The Detroit News, one of those vehicles could be a new Ford Ranger midsize pickup. We're a long way out from a decision being made, and both the UAW and Ford's board of directors would have to sign on, but the report says it's in the air. The last Ranger was built in the now-shuttered Twin Cities Assembly Plant in St. Paul, MN, in December 2011. After 29 years on the market, slow sales for the truck itself and the midsize truck segment doomed it, annual Ranger sales numbers having dropped from a peak of roughly 350,000 in 1999 to just 70,832 in 2011. The midsized truck market is still coming out of its own doldrums, with 211,797 sold through July 2015, the Toyota Tacoma accounting for 50.1 percent of that, followed by the Chevrolet Colorado, Nissan Frontier, and GMC Canyon. Even with analyst predictions that the market will grow to 300,000 in the near future, compare that to the fullsize truck market that has already sold 1.2 million units this year. The Wayne plant has built trucks before over its 57-year history, but it would likely need more than just the Ranger to keep it afloat; it builds five vehicles now, pumping out 265,000 units last year. According to Bloomberg, this could also mean the possible return of the Bronco. If we do get a new Ranger, it probably won't be anything like the old Ranger. Ford still makes it for 180 global markets, but if you've seen one you know it's a different animal. The wheelbase on the 2015 Ranger sold in Australia is fifteen inches longer than our 2012 Regular Cab model, about an inch longer than the 2012 Supercab. It has a bulkier design, weighs 700 pounds more, and can be had in numerous configurations we didn't get like a five-seat Dual Cab. A new version for us would also need updating for US regulations, and Ford would want to make sure it could be built with price and size separation from the fullsize F-Series.

Michigan ponders its automotive future in the connected age

Few people take cars more seriously than Michiganders. I've been to the home of BMW in Germany. I've been to Kia's HQ in Korea. I've seen Honda's goods in Japan. No one, from the factory worker to the executive in her pinstriped suit, is more obsessed with cars than Michigan Inc. That's why it was interesting this week to see the state have a moment of introspection four hours north of the Motor City on a scenic island called Mackinac. Ironically, cars are not allowed here. Normally a tourist trap, it played placed host to the Mackinac Public Policy conference this week. While politics took center stage ( I may be the only person here not considering a run for governor) the evolution of the industry through connectivity and data was a theme of the conference. If you're reading this in New York, Silicon Valley, or one of the automotive heartlands listed above, you do care about this. If Michigan rethinks its approach to the car business – and makes moves to become more competitive – that affects you the consumer and enthusiast. It's jobs. It's technology, and it's a competition to see who's going to be the leader. More than a century after Henry Ford made mass production a thing, more than 70 years after Detroit's Arsenal of Democracy helped win World War II, and nearly a decade after the historic bankruptcies of General Motors and Chrysler, the car business is on solid footing again and looking to the future. What's next? Michigan is still home to thousands of auto workers, tech centers (including gleaming facilities built by Toyota and Hyundai), and the headquarters of the three American carmakers. Just because the economy is good doesn't mean it's a given connected cars and mobility advancements are going to come from this state. A lot of it's not. Tesla, Uber, Lyft, Faraday Future, and other transportation mediums have spouted up other places. Michigan leaders and Detroit's carmakers understand this reality. Reflecting on the past means admitting the future is not a given, a key undertone this week in Mackinac. It's about using existing resources, like skilled labor, to move forward. "We do have the number of technicians and technical expertise here in this state," says Stephen Polk," conference chair and former CEO of auto data firm R.L. Polk & Co. To that end, Ford is placing increased emphasis on a division called Smart Mobility, which is an in-house unit focusing on autonomy, connectivity, and forward-looking ideas.

Ford profiles surprisingly affluent Focus ST buyers

It comes as no surprise when Ford says that 32-percent of Focus ST buyers are under 35, but we weren't expecting this: the average annual salary of Focus ST buyers is $127,000. Twenty-two percent of non-ST Focus buyers are under 35, while their average annual salary is $67,000.
We like the Focus ST because it has 252 horsepower, is genuinely fun to drive and offers great value for performance-minded car enthusiasts; facts that are not lost on customers, it seems. Ford says that the Focus ST has the highest percentage of conquest sales for a non-hybrid model it sells, and that the top-four trade-ins are from Honda, Chevrolet, Mazda and Toyota. Demand for the hot Focus is strongest in Los Angeles, Detroit, Houston and Orlando.
"[The Focus ST is] having this kind of halo effect for other vehicles we'd hoped for when we invested in the ST brand," says John Felice, vice president of US marketing, sales and service, because it's helping to boost sales of other Ford vehicles.