2008 Ford Edge Se Awd on 2040-cars

Auto blog

Ford to reveal Vignale sub-brand with special Mondeo in Frankfurt

Ford says that 10-15 percent of its customers in Europe want their cars to be set apart from regular Fords - even those wearing the top Titanium X trim - and the Blue Oval will answer them with the Vignale sub-brand. The new brand proposes a more upscale look and a much-improved dealership experience, Autocar reports. The Vignale Mondeo will debut at the Frankfurt Motor Show to kick off the new endeavor.
The first Ford to receive the Vignale treatment will be the 2015 Mondeo, a Euro-only model, followed by the new S-Max and Edge. The Vignale Mondeo is set apart visually from other Mondeos by a chrome grille and chrome door handles and mirror caps. Mondeo badging will be deleted - only Vignale badging will make an appearance.
The interior will get a more upscale flavor, as well, with quilted leather seats and door trim and leather covering the instrument panel, center console and steering wheel. A Vignale-badged storage drawer will be installed in the trunk, and in-car Wi-Fi is available.

Ford tweaking Model E dealer program to address dealer concerns

Ford's been working on its strategy and sales reorganization for a couple of years, the initiative that created the Blue (ICE), Pro (commercial), and Model E (electric) divisions. On the Model E side, part of continuous reworking of the EV arm has been in response to dealer lawsuits filed in numerous states, since Model E not only stipulated investments of anywhere from $500,000 to $1.2 million, the automaker initially wanted dealers to set no-haggle pricing, offer remote pickup and delivery for service appointments, and build chargers that would operate around-the-clock. Another big part of the tweaks to Model E is the continually unstable ground the entire electric project is built on. As part of understanding what dealers are facing and how to keep the electric wheels turning, Automotive News reports that the automaker held 11 meetings with dealers this year in six cities. Based on the feedback, more changes are coming to Model E as soon as next month.   During the roadshow, Ford told dealers to pause their investments into getting certified for Model E. This directive followed a corporate change in plans as Ford pulled investments in battery-electrics in favor of consumers' choice for hybrids. The head of Ford Blue — the internal-combustion-powered division that, with Ford Pro, has been paying the bills as Model E posts big losses — told AN, "We don't want them to make any decisions between now and the middle of June, when you can maybe have a more informed decision-making process based off what we work out with council in the next few weeks." One change has already been made public, the VP of EV programs telling an AutoNews business conference audience, “What weÂ’re finding is more dealers want to be involved in it and we donÂ’t want to be exclusive to just a handful, and so weÂ’re making a change where weÂ’re opening up that and not requiring as many certifications or investments for a dealer to participate in the EV revolution." Don't take that comment as a revelation; since the beginning, dealers complained about being excluded and needing to throw so much money at the program. Take that comment as Ford needing to find a better way in the "rapidly changing" environment. The official list of updates won't come until next month, when Ford meets its dealer council, and it should touch on topics beyond EVs.

Ford recalls 434k vehicles for several unrelated issues

It seems that the hard winter in much of the country has been as rough on some Fords as it has on many people. The Blue Oval is recalling roughly 434,000 vehicles in two separate recalls, and one of them partially caused by the salt used to melt the snow on roads.
The first recall covers 385,750 2001-2004 Escape models in the Midwest, Northeast and Canada because a subframe could rust and eventually fail. This is partially due to the road salt used in those areas, and about 349,000 of the affected vehicles are in the US. To remedy the problem, dealers are installing a reinforcement cross brace on the frame to strengthen them. There has been one crash caused by the failure but no injuries. According to The Detroit News, this is not the first rust-related recall for Ford. It estimates the company has repaired over two million vehicles since 2010 for problems on vehicles related to the iron oxide, including the rear wheel wells of the Freestar minivan.
The second recall covers 48,950 2013-2014 Ford Fusion, Escape, C-MAX and Lincoln MKZ models because welds in their seatbacks don't meet National Highway Traffic Safety Administration standards. The fault affects the front seats, and the sub-standard welds joining the setback to the recliner could increase the chance on injury. There have been no reported injuries or accidents caused by the problem, but there are 42,972 affected vehicles in the US and 4,744 in Canada.