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Translogic 185: Ford Autonomous Testing and Virtual Manufacturing

We've all heard the tagline "built Ford tough," but the automaker is now employing high-tech solutions to ensure that employees don't have to tough-out fatiguing work while testing and manufacturing Ford cars and trucks. Translogic heads to the metro-Detroit area to see how Ford is using autonomous and VR tech to promote healthier work environments. Our first stop is Ford's Proving Grounds in Romeo, MI, where trucks are remotely driven across trying terrain. "The previous process where the human drivers drove the vehicle... we would typically [limit] them to about four hours, just because of the content of the procedure," said Ford durability technical specialist Jeff Bledsoe. "With the robot, you can obviously run 24/7." Next on our tour is Ford's campus in Dearborn, MI, where Marty Smets and a team of engineers are pioneering virtual manufacturing processes. "Manufacturing, of course, is assembling our vehicles," explained Smets. "Virtual manufacturing is doing it before actual, real vehicles exist." Ford does this with an optical motion capture system that allow engineers to test building processes in a virtual environment, and refine them before any parts hit the assembly line. But, does all this tech mean replacing hard-working humans on the job? Ford says no. "It sort of just transitions the work from one group of people to another," said Bledsoe. Have an RSS feed? Click here to add Translogic. Follow Translogic on Twitter and Facebook. Click here to learn more about our host, Jonathon Buckley.

Ford making Fusion production moves to challenge Camry on volume

The Ford Fusion may already beat the Toyota Camry in terms of models offered, transaction price and sales increase so far this year, but if the Fusion wants to make a run at the title of best-selling car in the US, Bloomberg reminds us that volume is key. Opening a second production line at the Flat Rock, MI assembly plant will reportedly allow Ford to produce around 350,000 Fusions annually, which compares Toyota's ability to crank out 475,000 Camrys and Honda's capacity to build around 450,000 Accords.
For the Fusion, that's an extra 100,000 units compared to the car's current pace, and the article adds that the Fusion is "Ford's best shot" to regain the passenger car sales crown - a title it (or any other US automaker, for that matter) hasn't held since the mid-1990s. Despite hiccups with recalls and fuel economy numbers, the Ford Fusion is still red hot when it comes to sales. Fusion sales are up 13 percent so far this year (compared to a 0.6 percent decrease for Camry), and its average transaction price of $26,343 is about $2,300 more than its rival from Toyota.
The Fusion's popularity has helped Ford improve its sales in California; the Dearborn-based automaker has a market share of 18 percent in the state, which is just a fraction of a percentage behind Honda. And this popularity should continue as Ford ups Fusion production and expands the model lineup even further for 2014 with a new 1.5-liter EcoBoost engine soon to become an option.

Hot sales have Detroit automakers shortening summer shutdowns

Back in May, there was speculation that the Detroit Three automakers would maintain or perhaps even extend their traditional summer shutdowns, mostly due to a bitingly cold winter that saw below-freezing temperatures infiltrate the southernmost reaches of the US, putting a chill on auto sales. Now, though, the numbers are in, and thanks to some promising sales figures, it looks like some domestic line workers are going to be working clear through July, in some cases.
According to Automotive News, Ford has slashed its traditional two-week hiatus for factory workers in half at four of its plants, while both Chrysler and General Motors will keep factories running nonstop (two plants in Chrysler's case and a third of GM's factories).
This is, as we said, thanks to some positive numbers. Chief among those is the Seasonal Adjusted Annual Rate, which was at an eight-year high of 17 million units. Individual figures were less promising. GM, embroiled in its recall scandal, still saw a one-percent increase while Ford dropped six percent in year-over-year sales. Chrysler was the big winner, though, with a nine-percent jump in June.