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New car market raining on convertibles' parade

Whether fitted with soft or hard folding lids, today's droptops are better than ever for year-round motoring. Advancements in power top mechanisms, sealing, aerodynamics, structural rigidity, rollover safety and creature comforts like heated and cooled seats mean that modern convertibles are more versatile and better to drive than ever before. Yet the segment's sales took a dive during the recession and haven't come back, Automotive News reports.
Part of that is because automakers are looking at today's more sensible buyers and simply not developing as many new models, and that lack of fresh iron is curbing sales. AN cites R.L. Polk data which notes that only about one percent of new vehicles registered in the US last year had tops that folded. Back in 2009, it was 1.4 percent, and it was 2 percent in 2006. All-in, some 151,636 convertibles were registered in 2012. That's more units more than were registered in each of the past three years, but the market has also grown as the economy has picked up speed, and as a percentage of new vehicles purchased, convertible sales are lagging.
Thus far in 2013, the Ford Mustang is America's top-selling convertible, with 6,421 units registered through the end of April, followed by its rival, the Chevrolet Camaro, at 4,751 units. The Volkswagen Beetle isn't far behind, with 4,305, but from that point, it's a steep drop off to the fourth-place Mercedes-Benz SL-Class and its 2,380 sales.

Ram and Alfa Romeo top J.D. Power study of best automaker websites

Imagining a new car can be terrific fun, especially if the new car is an Alfa Romeo. So say the fantasy engineers at the J.D. Power agency, who’ve found that Alfa and Ram, sister brands under the Stellantis umbrella, offer potential buyers the most attractive consumer websites, which are often their first viable encounter with those vehicles. Power found that those marques lead the mass market and premium categories in its twice annual Manufacturer Website Evaluation Study. In the premium segment, Alfa Romeo led with 755 points, up six points over BMW, 10 points ahead of Infiniti, 14 points past of Jaguar, and 18 points up on Porsche. By contrast, Volvo and Audi trail the pack with 689 points, and are behind Genesis (699 points), Tesla (720), and Cadillac (721), all of which perform worse than the premium segment average of 724 points. The summerÂ’s study showed that in the mass market segment, Ram leads with an impressive 735 points, which puts it six points ahead of GMC, seven points atop its stablemate Jeep, eight points beyond Subaru, and 22 points ahead of the industry average. Volkswagen finished dead last among mass market names, but only one point behind Ford, 684 to 683 out of a possible 1,000. Segment average, as noted, was 713 points. “Website satisfaction can be volatile, and automotive websites are not immune to changing preferences,” said Jon Sundberg, director of digital solutions at J.D. Power. “However, manufacturers have shown to be very agile when it comes to website design and ensuring their sites meet modern standards, more so than many other industries, as exemplified through the study data.” Marketing/Advertising Alfa Romeo Audi BMW Ford Volkswagen

2015 Ford Edge Sport [w/video]

The Edge is easy to overlook, especially in Ford's prolific stable of sport utility vehicles. But thanks to new engines, upscale sheet metal and fresh technologies, the Edge has renewed swagger for 2015. Outfitted in the Sport trim, which included the feisty 315-horsepower EcoBoost V6, a stiffer suspension, and unique fascias, my Edge was loaded, and it was priced accordingly. With options, including all-wheel drive, it cost $46,180, which is pretty lofty for a Ford Edge. But, you get a lot of stuff here – features like leather-accented seats, a lane-departure warning system, and active park assist – that make your life more comfortable and safer. It's been a while since I've driven an Edge. And unless you own one, it's probably been a while since you've even thought about an Edge. Now there's good reason to take another look. Driving Notes I really liked the interior. It was simple, clean, and done up in black. It served as a fitting backdrop for the colorful gauges and the Sync with MyFord Touch infotainment system. The interior designers added silver plastic trim and contrasting white stitching on the center console and door inserts to break up the darkness. Leather was used for the steering wheel wrap, door inserts, and console cover, and it conveyed a premium feel. The leather-trimmed seats with suede inserts were comfortable. They looked elegant and felt pleasing. The heating and cooling features were useful for springtime driving and its varied temperatures. The vista sunroof was spectacular. It let in plenty of sunlight and opened long and wide like a retractable stadium roof. Even closed, it still offered a panoramic view of the sky for my passengers, especially those in the second row. Another note on the interior: I had an excellent driving position and an elevated view of the road. When rain began to fall – which has a way of frazzling motorists – I turned up Cat Stevens and motored along blithely. My second-row passengers were also comfy. One remarked on the ample leg- and headroom, and everyone liked the ambient lighting. The cargo area, which offered 39.2 cubic feet of space behind the second row (7 cubic feet more than the previous version), was more than capable for a weekend grocery run. I'll admit, I'm a Luddite when it comes to infotainment systems, and Sync with MyFord Touch has a mixed reputation. Historically, it's been confusing and hasn't always worked as advertised.