1978 Ford Bronco 4x4 on 2040-cars

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Ford bondage ads reportedly trigger firings at Indian ad agency

You will probably remember the ads for the Ford Figo hatchback in India, the ones that showcased the extra large boot of the little hatchback by joking that you can fit three of your enemies in the trunk. One of the ads had Michael Schumacher in the front seat, obviously pleased about having Sebastian Vettel, Lewis Hamilton and Fernando Alonso tied up in the back. But the other two had Paris Hilton and ex-Italian prime minister Silvio Berlusconi up front and three bound and gagged women in the back - in Hilton's case (shown above), it was the Kardashians.
This did not go over well, and Reuters reports that certain employees at JWT India have been fired over the matter. It is also reported that the images weren't actual advertisements, nor were they part of an actual campaign; JWT said they "were never intended for paid publication, were never requested by our Ford client." A JWT rep said the employees who created the ads did so on their own, Ford commented to Automotive News that the ads were "part of a creative exercise intended to test concepts for an advertising competition."
The problem, if the story is to be believed, is that the employees skipped the regular review protocols and uploaded their work to an ad industry site - they were found on Ads of the World. That page, like the employees, has been removed.

1947 Chevy rat rod pickup leaves rubber and smoke in its wake

Cool comes in multiple flavors. One one hand, we have the sophisticated attraction of svelte design and the efficient use of power. Of course, on the other hand there is the allure of being the bad boy and going against the grain. That is part of the appeal of rat rods. Ideally, they are built without rules to an owner's specific tastes, and this widened and heavily modified 1947 Chevrolet pickup rod is a perfect example of that spirit.
Coming down the highway with a bent grille, rusted body and pouring smoke, it looks like the pickup from hell. It backs up the looks with some very impressive mechanicals too. Owner Troy Gubser says that the truck packs a Ford Power Stroke diesel with to 42 pounds of boost that runs out of 8-inch exhaust stacks at the back. He claims it managed 505 horsepower and 885 pound-feet of torque on the dyno. To harness all that power, this hot rod has a ZF five-speed manual gearbox with a ceramic clutch and short-throw shifter. Plus, it has cool little features like a doorbell on the tailgate that operates an air horn.
You might not expect a truck like this to actually be useful, but it has a fifth wheel coupling to haul an RV around drag races and car shows. The air suspension also probably keeps the ride fairly comfy when Gubser wants it to be. Scroll down to check out this beastly rat rod pickup and watch it engage in some diesel drag racing. Warning, there is some NSFW language.

2020 Honda CR-V Hybrid vs other hybrid crossovers | How they compare on paper

The long-anticipated 2020 Honda CR-V Hybrid was announced yesterday, and although we don't have every spec available (including the all-important official fuel economy figures), Honda provided enough that we can piece together a comparison of powertrain specs and dimensions. The same can be said of the 2020 Ford Escape Hybrid, which we just drove for the first time.  Together, they represent a significant increase in the number of compact crossover hybrids, as the current total is one: the 2019 Toyota RAV4 Hybrid. The old Nissan Rogue Hybrid has been discontinued, leaving the subcompact Kia Niro Hybrid as the only other vehicle in the ballpark. As you'll see below, its size and performance are much different than the others, but its fuel economy and price are superior.  Performance The RAV4 Hybrid is the performance champ of the group, but both it and the new CR-V Hybrid are actually more powerful than their respective gas-only siblings. Although the added weight of its battery pack negates much of that horsepower advantage, the RAV4 Hybrid's subsequent acceleration is indeed a smidge quicker than the gas-only version. It will be interesting to see if that's the case with the CR-V. By contrast, the Ford Escape offers a 250-horsepower 2.0-liter turbo engine, meaning the hybrid variation is most definitely not the Escape's highest-performance offering. Nevertheless, the Hybrid does produce more power than the base 181-horsepower 1.5-liter three-cylinder. The Niro, meanwhile, brings up the rear in terms of performance, but Kia estimates a perfectly acceptable 0-60 time of 8.6 seconds. The others are likely in the mid-7-second range. Fuel economy This is ultimately an open question since we don't have official figures for the CR-V and Escape. Based on Honda's estimate of the CR-V Hybrid being 50% more efficient in the city than the gas-only version, our calculators say it should get 43 mpg in the city. Then, based on information provided on the Escape Hybrid first drive and some more calculation, our best guestimate for it is 40 mpg. Either way, given how mpg is calculated, any potential differences between them in terms of actual fuel burned should be negligible.  On the other hand, most Kia Niros sold get 51 mpg in the city and 49 mpg combined. According to the EPA, that translates to an annual average fuel cost of $750. The RAV4 Hybrid, by contrast, is $900.  FWD vs AWD Note that the CR-V and RAV4 come standard with all-wheel drive.