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Auto industry insider previews tell-all book, What Did Jesus Drive?

"It's about some of the biggest crises in history. It's about who did it right and who did it wrong." - Jason Vines
Jason Vines, the former head of public relations at Chrysler, Ford and Nissan, has seen a lot during his more than 30-year career, and now he's offering a behind-the-scenes look at the auto industry in his tell-all book What Did Jesus Drive? that went on sale this month.

Mulally to stay at Ford through end of 2014 at least

Alan Mulally isn't going anywhere... at least not just yet. The CEO who helped turn around Ford Motor Company has been linked to the top job at tech behemoth Microsoft, leading to a flurry of rumors about potential successors. Those rumors, though, may have just been put to rest - at least for a little while.
Speaking to Edsel Ford II (great-grandson of company founder Henry Ford) at the unveiling of the new Mustang, Automotive News Europe confirmed that Mulally would stick around until the end of next year. "Alan is staying through the end of 2014 and that's all I know," said Ford. "Frankly, he has told us that his plan is to stay with Ford through the end of 2014."
Presuming that Edsel Ford is correct and that Microsoft isn't so hot on Mulally that it saves the position for him, it seems increasingly likely that the 68-year-old exec is more interested in continuing to work in Dearborn rather than in Redmond.

How and why Ford is rolling out Vignale in Europe

We know that Ford is positioning the new, upscale Vignale brand in Europe to fill a niche market of customers who want a bit more luxury, a lot more service and the same reliability and dependability that a non-Vignale Ford offers. But so far, we've been in the dark regarding how the Blue Oval will sell Vignale vehicles, how many of them will be created, and what the new sub-brand has in store for the future.
Gaetano Thorel, Ford's European marketing head, recently was interviewed by Automotive News and shared details about Ford Vignale. Thorel says, "The Vignale trim line will be priced like an ST model but attract a completely different type of customer." Specifically, he says it will attract customers in the upper 15 percent of the price band who don't want a performance-oriented ST model. He adds that Vignale cars will be about 10 percent more expensive than Titanium-trim cars. About 500 of Ford's European dealers will sell Vignale Fords, Thorel says, "in areas that make sense." The automaker expects 10 percent of its European sales to be Vignale cars, which equates to about 5 percent of its global sales. When asked if there are any other Vignale models planned beyond the Mondeo, Thorel said, "There is nothing written in stone yet."