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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Gio Ponti's '50s-era Linea Diamante is a brand new old car

Art Basel has grown to expansive levels in the past decade. The historic global modern and contemporary art tour has integrated itself in automotive culture through various initiatives such as its partnership with BMW. But for those who are interested strictly in the relationship between automobiles and art and design, there is a different Basel: Grand Basel, a new show launched this year in Switzerland. There, alongside automobiles of timeless importance, a never-realized car design from the '50s debuted for the first time. That car is the Linea Diamante, which roughly translates to Diamond Line. The design was originally conceptualized in 1952 by Gio Ponti and Alberto Rosselli for Carrozzeria Touring. It was intended for an Alfa Romeo 1900 chassis, yet looked nothing like any Alfa, or any other vehicle, of the time. Grand Basel describes itself as a place where "the finest automobiles of the past, present, and future are discussed in the cultural context of art, design, architecture, and lifestyle." In that vein, the Linea Diamante is now viewed as a design far ahead of its time. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. With a shape similar to that of a Saab 900, which didn't debut until the late '70s, the Linea looked nothing like the over-stylized bubbly curvaceous designs of the '50s. Hoping to oppose the less practical car bodies that created large cavernous interiors, Ponti set out to craft a suit that isolated passengers from the outside less. The result is a boxy vehicle with a wide-open cabin. The panels are flat, the nose is low, the greenhouse is upright and tall, and the rear angles straight down like a hatchback. Though it was an eyesore to many at the time, the design created better visibility, an airy-feeling cabin, and maintained practical space. The rear seats are even adjustable, an unheard-of feature for the period. It is also on this car that Ponti formed a relationship with Pirelli (he later designed the Pirelli Tower in Milan). Furthering the futuristic premise of the vehicle, the Linea had a wrap-around rubber bumper with spring-mounted pieces at the front and rear for extra safety in the event of an accident. As a nod to this collaboration, Pirelli provided the tires for the modern replica. When Carrozzeria Touring turned the wild concept down, Ponti turned to Fiat, but the design was thought to be too outrageous.

The Fiat 500X packs 2.4 liters of disappointment

Our long-term 2016 Fiat 500X is a fine little crossover that's nearly undone by a underwhelming and often frustrating powertrain. The 2.4-liter naturally aspirated four-cylinder/nine-speed automatic combo can be found in a number of FCA products. In every single application I've used this engine, the takeaway has been the same: It's a boat anchor. I like our 500X, I really do. I haven't spent as much time behind the wheel as I would like, but I've put thousands of miles on its platform twin, the Jeep Renegade, and two vehicles are essentially the same underneath. The Tigershark 2.4-liter makes 180 horsepower and 175 lb-ft of torque, good numbers on paper, but in practice the engine is buzzy and slow to rev. The engine feels dated. In contrast, the base 1.4-liter turbocharged engine feels much more lively despite being down 20 horsepower. The low-end grunt is owed to the 9 additional pound-feet of torque the engine makes over the 2.4-liter. It may not match it on the top end, but not many people are running a 500X to redline. The issue I have is that the 2.4-liter is the only available option on the higher-spec models like our Trekking Plus, so if you want some options you're stuck with this engine. The 2.4-liter is exclusively paired to a 9-speed automatic transmission that's built by ZF. As great as some of ZF's other gearboxes are, this 9-speed is varying degrees of bad in every application that I've used it, including the Honda Pilot, Acura TLX, and Jeep Cherokee and Renegade. Shifts can be abrupt, and the manic transmission is constantly hunting in an effort to find the most fuel-efficient gear. More than once I've been left waiting for a kick down in order to move with some gusto. Don't let my harping about the powertrain warp your vision of the 500X. It's a fun little vehicle and arguably Fiat's best product (the 124 Spider is mostly Mazda), but it's frustrating when a pleasant little crossover is brought down by such a lackluster powertrain, made worse by knowing the 1.4-liter is so much better. There's an easy fix, Fiat: Offer the 1.4-liter in all engine trims. And to be fair, it's almost kind of fun around a racetrack. See the video below. Related Video: