2014 Fiat 500l Easy on 2040-cars

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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

FCA adds Apple CarPlay and Android Auto to Uconnect

Fiat Chrysler Automobiles has three showcases ready for this week's Consumer Electronics Show. The spotlight reveal is a "glimpse" of the fourth-generation Uconnect system, which now gets Apple CarPlay and Google's Android Auto. They lead the advances due to be rolled out this year, which include beefier internals for faster startup and processing, the next evolution of the Uconnect navigation system, capacitive touchscreens, and higher resolution screens. Going beyond the vehicle, a concept display will present solutions to help drivers achieve "Car. Life. Balance." That means, as we've heard before, a car that knows what you want before you realized you wanted it via monitoring your driving habits, communicating with other vehicles and traffic infrastructure, and prioritizing information in certain situations to keep the driver from being overwhelmed. A Waze-like community of road knowledge is also on the menu, and it allows for tagging of tag street conditions to inform other vehicles, and a follow-me mode where people can "request to follow other vehicles." Government types will want to scope out the 2016 Dodge Charger Pursuit with an exclusive Uconnect system boasting a 12.1-inch screen and enhanced resolution that can speak to the officer's mobile computer. Have a read of the press release below for more details. FCA Announces New Fourth-Generation Uconnect® Systems at 2016 Consumer Electronics Show in Las VegasLatest technology advancements help provide Car. Life. Balance.• Uconnect team announces fourth-generation Uconnect systems featuring improved performance; Apple CarPlay and Android Auto™ will be available globally in select models during 2016• CES attendees will experience a digital technology concept display that explores future intelligent transportation• FCA exhibit to feature concept brought to reality, the Uconnect 12.1-inch built-in touchscreen that enables integration of law enforcement computer systems with the industry standard Uconnect touchscreen systemJanuary 4, 2016 - Fiat Chrysler Automobiles N.V. and its subsidiary FCA US LLC are heading to the 2016 Consumer Electronics Show (CES) in Las Vegas with a display featuring the latest technology advancements in FCA vehicles and will provide a glimpse of the new fourth-generation Uconnect system featuring Apple CarPlay and Android Auto."The Uconnect team is evolving Uconnect and making it even better," said Joni Christensen, Head of Uconnect Marketing, FCA US LLC.

2017 Fiat 124 Spider: Japanese bones, Italian flair

Fiata! Fiat + Miata. That's exactly what we have here in the new 124 Spider that officially debuts in Los Angeles this week. FCA leveraged Mazda's excellent fourth-generation MX-5 Miata platform, but created something rather unique in the process. Yes, it's more than just a rebadged Mazda. See what we mean with a lot more detail, here. The big difference is design, Fiat having incorporated totally new sheetmetal for the 124 Spider. It's a polarizing look, perhaps not as friendly as the Mazda, and Fiat says it pays homage to the original 124 Spider from long ago. There's an upright fascia with rounded lamps and a nice LED running lamp signature, mimicked out back with squared-off taillamps with LEDs that light up the outline of the taillamp housings. Curves and lines abound, making the Fiat an interesting roadster to behold. Under the hood lies Fiat's 1.4-liter, turbocharged, inline four-cylinder engine, plucked from the 500 Abarth. It makes 160 horsepower and 184 pound-feet of torque, and can be mated to either a six-speed manual or automatic transmission. Fiat's quite insistent that its 124 Spider has the soul of a proper Italian roadster, and from some short teaser videos we were able to watch, it sounds like the little droptop will offer plenty of raspy, throaty, aural delight. The interior is, well, straight from the Miata, right down to the control knobs for the HVAC system, infotainment screen (no UConnect here), and window switches. But that also means the roof is easy to unlatch and throw back, the seats are surprisingly comfortable, and there's ample room for even larger drivers. Fiat will launch the 124 Spider next summer, and the first 124 examples will be offered in a limited-edition Prima Edizione Lusso trim, with individually numbered badges. Those first samples will be available in a unique Azzurro Italia (read: blue) paint. Read Fiat's full press release below for more details, and don't forget to check out or deep dive about how this car stacks up agains the Miata on which its based. All-new 2017 Fiat 124 Spider Revives Legendary Nameplate with Iconic Italian Styling and Dynamic Driving Experience - 2017 Fiat 124 Spider returns nearly 50 years after original introduction Revival of roadster continues expansion of FIAT brand in North America - Delivers iconic Italian style with modern adaptation of original Spider legend - Powered by turbocharged MultiAir 1.4-liter engine for 160 horsepower and 184 lb.-ft.