1990 Ferrari Testarossa Base Coupe 2-door 4.9l on 2040-cars

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Ferrari revealed the LaFerrari Aperta, and yeah, it's already sold out

We saw this one coming as far away as the mid-engine Corvette: The LaFerrari is getting a convertible version. Publically revealed Thursday at the Paris Motor Show, the LaFerrari Aperta promises the same performance as the regular LaFerrari – with an open-air design. We had seen it already, actually, but today brought confirmation that it will be called Aperta, not Spider. It's already sold out (duh) and will be limited to 209 copies. Two hundred of those go to regular people, or Ferrari customers anyway, and nine will be held back by the company to show off at events in 2017 as the automaker celebrates its 70th anniversary. Ferrari says the LaFerrari Aperta maintains the torsional rigidity and aerodynamics of the hardtop. The powertrain is the same: a V12 paired with an electric motor and KERS technology to generate 949 total horsepower. Meanwhile, Ferrari revealed details on five liveries to celebrate its 70th anniversary based on its current product line with a total of 350 units set to be produced. They are: The Steve McQueen, which takes inspiration from SMQ's iconic 1960s 250 GT Berlinetta Lusso. The Green Jewel, a green scheme based on the 365 P2 from Le Mans competition. The Stirling, which evokes a 250 GT Berlinetta SWB from 1961 driven to victory by Stirling Moss. The Schumacher, a red color scheme based on Ferrari's 2003 Formula One car piloted to seven victories by Michael Schumacher. The White Spider, a tribute to the 375 MM Pinin Farina Spider. The company also showed the rear-wheel-drive, turbo V8-powered GTC4 Lusso T for the first time at an auto show. As you can tell, the Paris show is a busy one for Ferrari. That's fine with us. Related Video: Featured Gallery Ferrari LaFerrari Aperta: Paris 2016 View 21 Photos Related Gallery Ferrari LaFerrari Spider Related Gallery Ferrari 488 Spider 70th Anniversary Edition: Paris 2016 View 10 Photos Image Credit: Live photos copyright 2016 Drew Phillips / Autoblog Design/Style Paris Motor Show Ferrari Convertible Performance ferrari laferrari 2016 paris motor show ferrari laferrari spider ferrari laferrari aperta

Ferrari 400 Superamerica leads $60M RM Sotheby's sale at Amelia Island [w/video]

Just last month, two of the most venerated auction houses came together under one roof. And this past weekend, the newly christened RM Sotheby's held its first event at the Amelia Island Concours d'Elegance, selling a record $60 million worth of classic automobiles. The event's highlight was surely the gorgeous 1960 Ferrari 400 Superamerica SWB Cabriolet pictured above. Resplendent in dark green over a red leather interior, this particular Superamerica set a record for that model when it sold for $6.38 million, with proceeds going towards a children's education charity. That price far outstrips the record $4 million that Gooding & Co. got for that sleek white Aerodinamico coupe in Scottsdale earlier this year. Among the other seven-figure items were of course some other Ferraris, including a rare '72 Daytona Spider that went for $3.3 million, along with a smattering of Jaguars, Mercedes, Alfas, Lamborghinis and Bugattis. A rare 2007 Ferrari 599 GTB Fiorano with a manual transmission sold for nearly triple its estimate at $682,000, and the Daytona-winning, Castrol-liveried 1988 Jaguar XJR-9 sold for over $2 million. Of course RM Sotheby's wasn't the only company holding an auction during the Florida concours. But as the event's official auction house, it brought in more than all the other participating auctioneers combined, setting a record for Amelia Island in the process. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding