1989 Ferrari Testarossa Base Coupe 2-door 4.9l on 2040-cars

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Marchionne hints at once-'obscene' idea: a Formula E electric Ferrari

Ferrari is certainly protective of its brand image, even if it means coming off as a Luddite. A year ago, Chairman and ( now) CEO Sergio Marchionne said that an all-electric Ferrari would be " almost an obscene concept," adding, "You'd have to shoot me first." So it's surprising to see him tell Auto, the FIA's magazine, that "we need to be involved" in all-electric racing series Formula E. Earlier the interview, Marchionne talks up Ferrari's need for electrification, at least in terms of incorporating more hybrid technology. "Hybridization is crucial to Ferrari," he says, not necessarily in meeting emissions targets, but for performance. Ferrari will use new technology, electrification included, in future models, with a focus on creating an emotional experience for the driver. Late last year, Marchionne said that the brand would leverage hybrid technology to boost production figures and profits, and that every model would offer some hybrid technology by 2019. When asked about the likelihood of Formula E entry, Marchionne says, "It's difficult to say." He then adds, "We need to be involved in Formula E because electrification via hybridization is going to be part of our future." What that level of involvement would be is also uncertain, but he didn't rule out the possibility of a Ferrari Formula E racer, which would by necessity be all-electric. Of course, Ferrari could find a development role in the race series without entering its own vehicle. Regardless of the type of involvement, Ferrari's reputation could stand to gain from representation in the series, especially if it means it's not appearing to fall behind the likes of McLaren, Jaguar, BMW, and Audi, who have all played a part in Formula E. Either way, it appears that Marchionne is warming up to electrification, and that the idea of an all-electric Ferrari – even if it's confined to a single race series — isn't quite as obscene as it once seemed. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: AutoImage Credit: Getty Green Motorsports Ferrari Electric Hybrid Racing Vehicles Sergio Marchionne Formula E

Indian kids joyride in Ferrari F430

Cars and kids. A lot more people out there have both when they should probably have neither, and this is apparent with this latest video coming out of India. While we can't say for sure who these kids and this car beautiful Ferrari F430 belong to, it's at least the worst display of adult supervision we've seen since last month when two Russian parents let their 8-year-old daughter drive an Audi on snow- and ice-slicked roads.
A young boy who can barely reach the pedals drives up and down the public road with an equally young passenger drive the Ferrari while two adults (Dad of the Year behind the camera?) record the whole event. It seems almost silly to point out, but neither of the juveniles appear to have their seat belts on, as well. As bad as this person's decision making skills are to let a kid drive a car under these conditions, though, his video recording abilities are even worse. Scroll down to check out the video for yourself.

Pininfarina Sergio gets its glass on for production [UPDATE]

UPDATE: We've received confirmation from Ferrari on certain details of the Sergio's production, and have updated the text below accordingly.
It's been nearly a year and a half since Pininfarina unveiled the Sergio at the 2013 Geneva Motor Show, and now Ferrari is putting it into production - albeit with a few modifications.