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Ferrari reports fewer sales, more profit to prove strategy is working

Ferrari's angle of emphasizing exclusivity by limiting deliveries is appearing to bear fruit. The company posted a 7.1-percent increase in revenues to 1.7 billion Euros ($2.2 billion at today's exchange rates) during the first half of 2013. Net profits, meanwhile, saw a jump of 20 percent to 116.2 million Euros ($153.5 million). The Prancing Horse delivered 3,767 cars, which, while an increase of 2.8 percent, represents a rate of growth that's slower than in the first quarter of 2013.
While Ferrari may be actively trying to slow its sales down to below 7,000 in 2013, it's seen increased numbers in the US, Great Britain and Germany, along with double-digit growth in the Middle East and Japan (39 percent and 28 percent, respectively).
The move to limit sales should have a greater impact on the numbers that come in later this year, which we told you about back in May. Ferrari's controversial move has already seen a drop in sales to China, which saw 50 fewer Prancing Horses than this time last year.

The first $2.5M Ferrari F60 America arrives in Palm Beach

There's a rather happy-looking individual in Palm Beach today. And well he should be. After all, he just took delivery of the very first Ferrari F60 America. Can't remember the F60 America? We can hardly blame you, seeing as how it has been well over a year since Ferrari first unveiled it in Beverly Hills back in October 2014. It's not the successor to the F40 and F50 as the name might suggest – that role having already been taken by the Enzo and LaFerrari – but rather a special take on the F12 Berlinetta. It features a unique roadster bodystyle, an evocative (if not downright retro) blue and white NART livery, and the 6.3-liter V12 in 730-horsepower spec that would later appear in the F12 TdF. It's a worthy successor, in short, to previous front-engined V12 roadsters from Maranello, like the 550 Barchetta, 575 Superamerica, and 599 SA Aperta. The Prancing Horse marque set out to build only ten examples, each destined for these shores, in celebration of Ferrari's 60 years in the US market. Despite the shocking $2.5 million sticker price, all of them were spoken for before it was even unveiled. The first was finally delivered on Monday to its eagerly awaiting owner during the 25th annual Palm Beach Cavallino Classic, in front of some of the country's top Ferrari collectors and aficionados. The first F60 America consigned Palm Beach, 25th January – The first F60 America was delivered this weekend to the delight of a discerning crowd of Ferrari collectors and enthusiasts during the 25th annual Palm Beach Cavallino Classic. This strictly limited-edition car, which was produced to commemorate the 60th Anniversary of Ferrari in America, is the first of just ten to be delivered nationwide. The car pays homage to American clients' great passion for both the V12 engine and open-top driving. The F60 America's bodywork adopts the classic North American Racing Team livery, and the special Ferrari 60th Anniversary Prancing Horse badge on the wheelarches appears on the tunnel in the cockpit. This beautiful example in Blu Nart livery – Bianco Italia looked instantly at home under the azure Florida sky. Featured Gallery Ferrari F60 America: First Delivery News Source: Ferrari Ferrari Car Buying Convertible Supercars ferrari f60 america

Barrett-Jackson 2014: Michael Schumacher's 1998 Ferrari F300 earns round of applause, $1.7M bid [w/video]

There isn't much in the world that can aurally match the screeching wail of a Formula 1 car at redline. We obviously can't say whether or not the showmanship of starting this 1998 Ferrari F300 in front of the assembled masses at Barrett-Jackson and slowly taking it up to its 18,000-rpm redline had any effect on bidders, but it did, at the very least, result in a round of applause.
This '98 Ferrari F300 was driven 38 times by Michael Schumacher, and there was another round of applause for the driver, who's currently in a medically induced coma and listed in stable condition after a skiing accident. This particular example is number three of nine total built for the '98 season. Power comes from a 3.0-liter V10 engine producing 805 horsepower at 17,500 rpm.
After it was all said and done, bidding ended at $1.7 million (plus another 10 percent in fees). Check out our live images from the auction floor above, and scroll down below for a spine-tinglingly loud auction video and to read its official description.