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Ferrari 212 Barchetta highlights RM auction at Villa d'Este

While show-goers sip champagne and basque in the glow of some of the most beautiful classics and most notable concept cars at the Concorso d'Eleganza Villa d'Este, at the Villa Erba just down the shore, collectors bid on some of the most tempting automotive creations. And this year was no exception. Highlighting RM Sotheby's auction this year was a rare classic 1952 Ferrari 212 Export Barchetta. The Touring-bodied competition roadster from Ferrari's early days fetched an incredible ˆ6,720,000 – nearly $7.4 million at current exchange rates – to set a new record for that model. According to Sports Car Market, the previous record was held by a 212 Export coupe that sold for $3.2 million early last year. A Barchetta failed to sell for a high bid of $1.97 million in 2008, which just goes to show how far this auction raised the bar for the 212. Though it was by far the top lot of the day, it wasn't the only million-dollar sale of the day. Heck, it wasn't even the only million-dollar Ferrari sold. A quartet of Ferrari supercars – including a 288 GTO, F40, F50 and Enzo – each fetched seven figures, as did a 250 GT Berlinetta Lusso and a 250 GT Cabriolet. So did a Lamborghini Miura, a '73 Porsche 911 Carrera RS 2.7 and a '53 Fiat 8V Cabriolet, if you can believe it. Other notable lots included a 1949 Alfa Romeo 6C 2500 SS Villa d'Este Coupe, a '74 Lancia Stratos and a rare stick-shift Ferrari 599 HGTE. All told, RM Sotheby's racked up nearly $30 million in sales at its first European auction since merging and rebranding, selling 34 out of the 39 lots consigned, but that stunning 250 California Spider did not appear to be among them.

Toyo Tires will bring another wild catalog of rides to SEMA

Toyo Tires carts all kinds of toys to SEMA every year, the rubber company planning another 30 or so automotive exhibits this year in two locations. One of them, the Baja 911, comes with a pedigree not usually associated with the bewildering wares hawked at the Las Vegas show. TJ Russell was once lead fabricator for Singer Vehicle Design, now he's the head of Russell Built Fabrication in Sun Valley, CA. Sticking with the marque he knows well, Russell started with a 1991 Porsche Carrera 4 cabriolet, fitted the interior with a full roll cage, then built a hardtop around it to design a desert runner channeling the old Rothmans safari 911s. Underneath that bodywork lives a box-plate trailing arm suspension with 12 inches of travel, working 15-inch Fifteen52 FIA-approved Gravel wheels and 30-inch Toyo Open Country A/T II tires. Power comes from a purpose-built 3.8-liter air-cooled flat-six with about 350 horsepower — 100 hp more than stock — in a car that weighs 400 pounds less than the original. Oh, and as documented on Instagram with the tagline "All race outside, all business inside," the interior's full of quilted, cross-stitched leather, and Toyo says Russell's going to do a low-volume run of the Baja 911 starting early next year. ruffian-ford-mustang-sema-01 View 10 Photos Chris Ashton built a 1970 Ford Mustang Fastback called the Ruffian Mustang, inspired by the Trans Am Racing Series. The exterior changes are more subtle than one might think – the chin spoiler, hood scoop, and side mirrors are barely exaggerated versions of those on the original car, the intake vents astride the front lights and the steel bumpers teleported from 1970. Changes outside include de-chromed and flush-mounted glass, vented hood, front fenders that are dropped an inch, rear fender vents, dual side-exit pipes, and gargantuan fender flares over staggered Signature One wheels and Toyo Proxes 888 tires. The interior's fitted with a roll cage and race car workings. In spite of the Boss 427 badging, the engine's a 625-hp Chevrolet LS3 V8. button-built-ferrari-355-sema-01 View 13 Photos The Button Built Ferrari BB355TT picks up from last year's stanced BB328GTS widebody that gave many Internet denizens heart attacks. Laid up on a 1999 355 Berlinetta, the BB version appends a widebody kit designed Mitchell Button, rendered by Khyzyl Saleem and drenched in Azzuro la Plata, a color from Ferrari's Scagliette palette first used on a 1967 275GTB Le Mans racer.

Ferrari introduces trick new augmented reality showroom

Augmented reality is darn cool, giving us a new and highly informative way to look at everyday scenes. We've seen a number of automakers play around with it, from Mini's AR goggles to Land Rover's information-intensive windshield. But while those are merely concepts, Ferrari is bringing augmented reality to the showroom. Literally. The company commissioned an app that uses 3D tracking technology to display a seven-step walkaround program that overlays information on one of the company's products. Want to see different wheel designs? How the air flows over the car's body? Or easily transmit your idea of the perfect Ferrari to friends and family? The app can do it all. It's a seriously impressive piece of technology, and one we could see moving well beyond the Ferrari showroom. Check out the iPad app in the video and let us know what you think of Ferrari's latest sales tool.