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Lamborghini caps 2020 production at 8,000 to preserve cachet, resale values

Lamborghini chairman and CEO Stefano Domenicali told Car Advice that the Sant'Agata Bolognese automaker will cap production at 8,000 cars in 2020. Even though the cap doesn't take effect for a year, it has caught us by surprise — we didn't realize just how well Lamborghini is doing. In 2010, Lamborghini sold 1,302 cars worldwide, while its rival in Modena sold 6,461 units. Last year, Lamborghini broke all of its records on the way to a 51 percent sales increase and 5,750 cars delivered. The cap maintains two post-sale hallmarks required to fuel Lamborghini's new-car sales: exclusivity and resale values. Ferrari has led the way with public declarations of voluntary caps to maintain brand cachet, and Lamborghini's happy to shadow that leader. Domenicali, an ex-Ferrari man, didn't miss an opportunity to put the running bull's nose ahead of the prancing horse's in his comments, though. He told the Australian publication, "I can also say that for us, Ferrari has always been a reference ... as well as others in the super sports car segment, but we have already achieved higher residual values for our cars, especially with some of our older models." The boss marked out half the 2020 allotment for the Urus, two-thirds of the remainder for the Huracan, and the rest for the Aventador. We expect any 2020 cap to apply only to 2020, though. If Lamborghini can hustle a 40 percent increase in deliveries this year — 2,300 more units, and that's not outside the realm of possibility since this is the first full year of Urus sales — then in 2019 the carmaker will exceed the 2020 cap by 50 units. In such case, shrinking supply next year would help sustain the lather of acolytes, as well as copy another page from Ferrari's handbook. In 2013, then-Ferrari CEO Luca Montezemolo held production to under 7,000 units, after building 7,318 cars in 2012. In 2014, then-Ferrari CEO Sergio Marchionne said he'd stick to the "willful and intended" 7,000-unit cap. But when Ferrari announces its 2018 results soon, we expect uncapped shipments to exceed 9,000 units. Other upward pressures on Lamborghini's sales would be the success of the Huracan GT3 EVO, which won the GTD class in the weekend's Rolex 24 at Daytona, a year after the Huracan GT3 won in 2018. Lamborghini Squadra Corse has built more than 200 customer racers, and no one would rule out a few more orders phoned in on Monday.

Translogic 186: 1978 Ferrari 308 GTE Virtual Reality Test Drive

For years we've heard about how virtual reality will revolutionize the world, but only recently does the technology seem poised to hit the mainstream. From advanced headsets like the Oculus Rift, to simple cardboard viewers that turn your smartphone into a VR device, 360-degree videos promise to take us closer to the action than ever before. What does it all mean for the automotive world? Imagine first-person views from behind the wheel of your favorite car, at a famous track. Or, augmented-reality owners manuals. Or, in the instance of today's episode of Translogic, a ride-along in an all-electric Ferrari with host Jonathon Buckley. We partnered with industry innovators from 8112 Studios to bring you a 360-view test drive of a 1978 Ferrari 308 GTS, converted to an all electric "GTE" by EV West. Hear about the process in the episode above, and experience the 360-VR test drive using the player below. To experience the 360-VR test drive on your smart device, download the Littlstar app on the App Store for iOS or Google Play for Android. Watch the 360-VR test drive on your computer using the Littlstar player below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Oculus Rift users can download the 360-VR video file here. YouTube users can watch here. Can't get enough of automotive VR content? Take a virtual test drive of the newest luxury vehicles with our Autoblog 360 app! Have an RSS feed? Click here to add Translogic. Follow Translogic on Twitter and Facebook. Click here to learn more about our host, Jonathon Buckley. Green Ferrari Technology Emerging Technologies Gadgets Smartphone Convertible Electric Performance Translogic Videos Original Video virtual reality

Race Recap: 2013 Twelve Hours of Sebring, cakewalk up front, grindfest out back [w/spoilers]

This year's 12 Hours of Sebring wasn't exactly a foregone conclusion because we're still talking about racing, and anything can happen when the speeds are as high as the adrenaline and the desire. But we're still talking about Audi bringing it's two top-spec racers - and its huge budget and its nearly neurotic attention to detail - to a race that it uses as a test bed for The 24 Hours of Le Mans and as a way to open the endurance racing season with a victory.
Besides, 12 hours is a long time, especially at Sebring, and things didn't go all Audi's way. On top of that, although it was a pretty quiet race, behind the Audis things got even grimier, with plenty of battles, plenty of mechanical issues, and the new BMW Z4 GTE and Viper GTS-R being race tested. Oh, and that brand new chromed-out DeltaWing...